Lamarr Wilson Part 1

[00:00:00] Grim. I'm Robb Donwood and this is the start of season 2 of Beyond the Post, Bodie and I would like to thank all of you who are returning to Beyond the Post from season 1. We'd also like to thank those of you who are joining us for the first time.

[00:00:21] We've got a treat for you to kick off season 2. We're talking with Lamarr Wilson, aka the CEO of Unboxing. Marsal Los Angeles, Base Gaming and Lionel Social Media Personnel. He was over 3 million followers.

[00:00:32] In this two part episode, Lamarr walks us through his journey from working as an educator in the Chicago school system to becoming an epic creator of short-form vertical video, posting content on up to six different social media platforms. Mars content listed the intersection of gaming and lifestyle.

[00:00:46] And through the years, he has worked with brands including Apple, Google, Microsoft X box Sony, PlayStation, Nintendo, Amazon, and many, many more. Join us as we head behind the post report one of our interview with Lamarr Wilson.

[00:01:00] One of the things that I don't know if you talk about a whole lot, how did you go from working in the education system from under an educator per se? But how did you go from that to creating content? Yeah, that was an interesting transition.

[00:01:14] So basically what happened is, and while I was at the school, I was the tech coordinator for the school. And this was 2000, I started it early, but like around 2006 when I left. But during that time, there was just like a huge need, especially in the urban schools

[00:01:30] for like tech and schools. And our school was like the pinnacle that was doing it right. And in the South Side of Chicago, but a lot of other schools were not. And so my principal would, you know, he'd go to his principal meetings and brag about

[00:01:43] we got these laptop carts and we got our own website and we got this guy. We got this guy Mr. Wilson, he's doing all this stuff. And so all the other principals were like, man, we need a, we need somebody like that.

[00:01:56] But you know, I'm only on the only one person. So my principal was like, he brought me in one day and it's like, hey, you can't work here no more. And I was like, excuse me, he's a little older. Me, so he was having some fun.

[00:02:11] But he's like, he's like, it's time for you to go. And what he meant was it's time to move on to something bigger. He's like, I want to use that. I want to keep you here. But it's like, you're meant to do, you know, do something bigger.

[00:02:23] So that got me to be coming to a consultant when I, in a working with over 50, 60 schools. But what, what, what, what tech and education and yeah, we're done in a federal grant. And so I did that for about five years during that time.

[00:02:38] And during that time of doing that, the schools were still very anti-youtube. They were, they blocked it. They, you know, because YouTube was known for like fights and things like that. And so they did understand it.

[00:02:52] So it was, it was something that really talked about or, or use. So around 2008, I got a notice from the school district. They were, they were looking for someone to go to different schools to record some of the lessons that they were doing for this federal grant.

[00:03:13] And they were like, we don't have anybody that knows cameras. You don't have anybody that knows video or how to edit or anything. I was like, well, I don't either. But I said, I learned that my business, you know, I was like, so within my interest.

[00:03:23] So me learning you, me learning how to do video and editing of things, led to me putting some samples of some stuff on YouTube. Just as a, hey, let me just see how this whole editing and uploading thing works. And I put a couple of skits up.

[00:03:39] And I didn't realize it. It's talking about the most realized I was getting an audience. People were like asking for content and things. So it was very accidental. It was started in 2008. He's around the Christmas time.

[00:03:52] You know, so I had a break and then it just kind of grew from there. And then three years later, I'm pack up our stuff, head into LA to try to make this work full time. It's a crazy, it was supposed to happen.

[00:04:06] I'd never got a one day say, I want to be a content creator. Man, you've been doing this a long time. You go all the way back to 2011, since you've been a full time creator. So you kind of told us how you just got started.

[00:04:19] It was an accidental thing. But yeah, that's a long time. Man, you got you, you got decade and a half in the game. What keeps you going all this time? The money. No. No. No, no.

[00:04:34] You know, it's interesting, man, every four or five years I get what's called that, I'm one of you experts is a corporate. I get that itch where it's just time to do something different. You know, like I've never stayed at a job as long as I've done this.

[00:04:50] So this has been this has been weird for me. But I think just changing it up, just changing it up doing different things within the content game. You know, I was doing just a tech thing in the beginning.

[00:05:03] The first I was doing like vlogs and skits that this did mostly tech things. Then I got into a boxing and then I landed in gaming somehow. And so like a most 90% of my content is gamer related.

[00:05:17] And so I just, I guess just these different iterations just keep me interested to keep doing that. Now I do all short form video because I needed to change or I was going to quit. That's a good transition point. I was going to ask you about this.

[00:05:30] But I would say this is kind of interesting because probably over the last year or so you know, I've actually become friends. And like we actually just talk back a fork that has nothing to do with podcasting or

[00:05:39] creating YouTube videos or that is like, hey, which is about this or what you think about that type of stuff. But before that I told you this when we really first started having just like, you know,

[00:05:50] just one on one conversation with each other, like man, I feel like I almost know you because I've been following your content for years. But I haven't followed it to the point to where I knew how prolific this is.

[00:06:03] So yeah, over 3 million total subscribers are followers across multiple platforms. YouTube, which is what I know a lot of people are always really interested in it. You're well over 2 million subscribers on YouTube as I said, you're prolific creator on that platform. But you did something during the pandemic.

[00:06:23] And I remember when you did this because it was like, you know, like we didn't know each other well at that point. But I had watched enough of your content to know you were dead serious about this.

[00:06:33] But you decided to go and start, you know, you were doing long-form content. And he said, you know what? I'm switching it up. I'm going from long form to YouTube. And for people who are watching and don't understand, it wasn't like you just, okay,

[00:06:49] I want to start doing this also. You literally did a switch. It was like you took that hat and turned it around and I'm doing something else now. So number one, that takes a lot of courage when you were as big a creator as you were.

[00:07:02] And you did say, you know, this puts food on the table for you to make that kind of change. So you had to have something incredible intestinal fortitude and probably a bit of insight into shorts is going to be the way to go at least for you.

[00:07:17] Can you walk us through that? Yeah, now that's, I really glad you brought that up because it does up here. If you weren't looking too closely, it does appear. I just did it. But it's not actually what happened.

[00:07:31] So during the pandemic, I definitely was already getting burned out. I told you like four or five years, you know, it was around 2020-2021. You know, I was always already kind of getting burned out of doing, you know, the regular

[00:07:44] thing YouTube thing and I could tell the audience was getting burned out from it. Views weren't, you know, weren't going well, subs were stagnant. So I just kind of knew and I knew they knew.

[00:07:55] And so during 2020 or so, I was, you know, my friend was saying, maybe you can on TikTok and I'm just like, man, that musically thing, that's for kids. He's like, no, no, you're not, you know, you're like, you're in a pandemic.

[00:08:07] He's like, no, it's a bunch of adults on there now. You know, you need to put your stuff up there. So I started doing like the little, you know, like, not full-on dances and stuff.

[00:08:18] Like, all the TikTok stuff that they were like, you should do this to get views and none of it worked. I'm too old. So no one wanted to see my book dancing around. So what I, what I started doing was I started putting clips of my YouTube videos.

[00:08:32] Like, it's like the best, like best of things, 15, 30 seconds of popular videos and those started to hit and so I was like, okay. And so I started making stuff on YouTube, but I was also making content on TikTok and reels, Instagram reels.

[00:08:52] And so it was over some months that I was doing both, but I was starting, I started realizing I was doing less YouTube. And let me tell you what happened honestly. So I would do in our boxing, right? I would do it on boxing on YouTube.

[00:09:05] It'd be like, my typical five, six minute on boxing. And then I would cut that down to 30 seconds to a minute for TikTok. And then I started, and then the TikTok won't blow up. Then I started to realize, wait a minute, I just gave TikTok, TikTok wasn't getting

[00:09:21] a teaser. They were getting the full video. I just cut it down. They were getting the beginning middle end. They were getting a full story, just condensed. And I started realizing, am I just bull-craping on YouTube? Like I started, like hold on a second.

[00:09:36] If the short one is getting this much, why am I wasting my time with it? I started to just realize, now get it all in on this short form and it'll work. So I started doing less or less. And then yeah, you write it.

[00:09:50] And I think it was August 31, 2021 or December 1. I made that decision to just flip it. And I did not, to be fair, I did not announce it. I say because I know with YouTube, you announced anything to you.

[00:10:04] And as they see it as a negative, oh, you're taking something away. We hate you blah, blah, blah. So I just did it. And then YouTube shorts that came out the same time. So I wasn't leaving YouTube. I was just putting it in a different format.

[00:10:15] And was it scary? Yeah, yeah, it was scary. But I have always taken leaps of faith in my past when I quit the school district. That was the hugely perface. I mean, I had a government job. And I'm starting to all consulting business. I mean, who does that?

[00:10:34] That's what Lisa of my family was telling me. Who does that? So moving to LA in 2012, I had a comfortable place, cheaper in Chicago. Like what are you doing? You don't have no family in LA. What am I just coming out here?

[00:10:49] So I looked at this as another leap of faith and also I'm not stupid. I looked at my money. And 80, 90% of my money honestly in the last month in 2021, it's given that last year was coming from Instagram and a little bit from TikTok. But just short form period.

[00:11:07] It was already coming from that. YouTube was already decreasing. So I didn't really lose out. You know, I was getting paid to do short form and do Instagram stories. So once I just committed to it, the brands actually increased because they're like,

[00:11:24] oh, we get to have the video. Now, not a piece of a video. We get to have the video which you're talking about our thing for that one, 30 seconds or one minute. So my business is actually kind of blew up making that decision.

[00:11:37] So it was a leap of faith. But I think it's paid off. I've been still doing it three years later. We hear or I hear occasionally about somebody on Twitch who's playing, let's say Fortnite, which is roughly about the same time that you made this transition.

[00:11:53] And then they say, you know what? I don't want to play Fortnite anymore. And then everybody revolves. Did you have anybody in your audience pushed back on this? Yeah. Yeah. Yeah. That's the reason I did make the announcement.

[00:12:07] Now, because I've learned over the years on YouTube, you don't. Because people just receive it as you're taking something away from me. So I didn't announce it until months later, but it was kind of obvious. It was still on YouTube, but I was just posting.

[00:12:24] So yeah, when people realized what I was doing there, I was constantly getting the people. You need to come back to this and I wrote a, I did a post and I wrote a community post and I was explaining.

[00:12:35] A lot of this was from mental health, which is absolutely true. It was my mental health, my emotional health. I was like, I'm actually happier now. I'm actually doing more content and I'm happier. And I'm in a good place to need you to support that.

[00:12:51] And so a lot of people did. There's still some people who were just like, we want the old thing. But they were saying that when I was doing the, the widescreen, we want the stuff you did in 2009. And it's 2020.

[00:13:05] So, you know, there's always going to be people who just want the old thing. And you have, as a creator, you just have to keep moving. There's nothing I could do about that. I respect them and I thank them for being, you know, like a long time viewer,

[00:13:22] but I have to keep drawing as a person and moving on. And so if I lose lost people and I did, I just had to have face that new people will find me. And they did. And so I kind of made up for the people who left.

[00:13:38] So, Lamar, were there any specific challenges just over the years? Like, you've been doing this for a decade and a half now? Are there just, are there any challenges that you're like, you know what, I got to figure out how to get past this.

[00:13:50] Did you ultimately said, okay, you got to figure this out. You figured it out. You moved on. It was a good thing or could have been a bad thing. But just, just, what are some of the, what are the challenges that you've had as a content creator

[00:14:03] over the last 15 years or so? You know, oh man, what a good question. I would say one of the, one of the main ones is like, my growth was this slow burn. I never had a viral video by the definition.

[00:14:18] I've had some sense I started doing short form but from 2008 to, you know, 2020 has just been, it's just been a slow burn. I never had the big shout out from anybody. I've had, you know, so it's just been that slow growth.

[00:14:33] And I think what's been frustrating about it, just being an adult and this thing the whole time, I need to come from a kid to an adult like a lot of people do. It's just realizing just with anything unfortunately

[00:14:45] that I had to work twice as hard to get notice and, you know, like I'm not a person who like throwing the race card in there. But because YouTube has such an international audience and honestly 70% of YouTube's audience is actually international. It's not YouTube, it's not United States.

[00:15:07] And so I talked to some people on YouTube about this and what was discovered is when international people were someone from another country and they're coming on YouTube for the first time and like okay, who do we subscribe to?

[00:15:20] Well, YouTube usually says them a list of here are top creators and unfortunately I think they're changing now but unfortunately, none of them looked like me. So there was just a blueprint that is set for is something funny and it's on YouTube,

[00:15:37] I wanna see that because that is what I was told by YouTube is what's funny, it's what's popular. And so, you know, it's one of those things where like yeah I just didn't get as much push as I would have in other circumstances.

[00:15:58] You know what I'm saying right? I know exactly, I know exactly. Yeah, I don't like pulling that card. I don't because I want to make this work because it's me but you ask for a challenge and honestly, if I hadn't talked to you, people at YouTube about this

[00:16:18] and other people who worked in this who are other creators, I wouldn't be saying it but like I got a pretty much validated by them that they know that this is a known issue. Yeah, it is a known issue, it has been an issue, it's a losing issue.

[00:16:34] I would be remiss if I was saying that it wasn't getting better but just in like the last year, I remember when, Cobb-Lane, the number one person on TikTok was listed in an article. And the way he was listed was the singelies, Italian creator

[00:16:55] who is in front of one of the DML, the Mellow sisters or whatever they said, their names, they were not one or two in their case but they were popular and their names were given and they didn't even say his name in article.

[00:17:11] And that's not a, you plan a card, that is basically a card being slammed on top of you, it is what it is. So I'm glad you felt comfortable to say that with us. I do want to, you know, because since we're talking about challenges,

[00:17:27] you know, bring up another area and who knows maybe this particular interview that we're doing with you will be about hard things or hard changes and I don't, because I know you, I don't necessarily know this. It's a hard thing for you to do

[00:17:41] but you were one of the first major creators on Twitter to say, yeah, I'm out. And I remember when it happened because Lamar, what did you have? You had well over a hundred thousand followers on Twitter. 100,000, something like that. So you get more than just a few.

[00:18:03] You were someone who, if you posted something, there would be a lot of people who would see it. A lot of bots that would see it, but a lot of people who would see it too. Oh yeah, yeah, well, I doubt people, but go ahead. Yeah.

[00:18:16] But the fact that you were able to say, you know what? I'm just not feeling this anymore and I'm out. And you did, I mean, it was just like, you were staged left and there were people who were saying, oh he's got two,

[00:18:28] he's got such a big follow him, he'll be back. And I remember saying, it's like, and this is after you and I have known each other is like, hey, I don't really think that he is. I think you might be God.

[00:18:39] So that was something that a lot of creators who have built the platform in a place to just say, what? I just don't like how this place is operating anymore. And I'm going to go do something different. Once again, intestinal fortitude takes to do that.

[00:18:55] But can you just tell us a little bit about how you came into that decision and wasn't a tough one or wasn't an easy one? I'll let you put that in your own words. Yeah, none of those decisions are easy and I don't make up overnight, right?

[00:19:07] Like, it wasn't directly because of Elon but I've been on Twitter longer than I've been on YouTube. I was on Twitter six months before I even knew what YouTube was. I was, so it's a near and near place to me

[00:19:29] is where I started, those are my first social media place. And I've just seen it, I just started hating it. I started not enjoying it. It's just becoming a cesspool of stuff. And like this didn't matter what you said, I could say, hey, I'm having a great day

[00:19:47] and there'll be 20 people that would tell me how awful I am for even thinking as a great day and they want to kill me or whatever. I'm saying, name it, I've gotten it on Twitter. Whether they're playing or not, it's just, it just wasn't all so many more.

[00:20:06] Second thing from business point of view, yes, I have 113,000 on there but no business that come from there in two or three years. Like nothing and also posting, again, I just saw a decline, like post and I post them.

[00:20:26] I just realized being on there for so long, people weren't. Those people weren't there. I had 113,000 but I'm guessing 78% of those people are an act of anymore. You know, that was a hurryality to take as a great idea because you want to keep your numbers.

[00:20:41] Like I'm not stupid. I know too many people are not sitting there waiting for me on YouTube. I know that's been over the years. There's some inactive accounts there but this felt different. It just felt like a place that just wasn't enjoying

[00:20:54] but I didn't do it until three, it came out. Three, it came out. I heard it was coming out and I just got a feeling like, oh, this is gonna be, this is gonna be a means being able to start something from scratch, right? Start something new.

[00:21:11] And I felt that TikTok thing over again. Like I just want to start somewhere new and new beginning. And so I did, I was another minor leap of faith. I just jumped in but Twitter just was not enjoyable. And it's just, it's gotten worse from what I've heard.

[00:21:27] I have not logged in back back to it for anything. I just, it's just, it's just not the same place, you know? You told me, it's like, Rob, I'm seriously out, man. It's like, I'm gonna keep the account. So if someone needs to get a hold of me,

[00:21:42] they could send me a DM and I'll go look at that every couple weeks or so just to see if it did these cover to you. I'm done with that place. And you're, you're meant to your word.

[00:21:51] I have that senior log in to post anything on, on, on, now X. Oh, I let it close. So yeah, I waited like three, four months. I got my contacts all over. I duplicated everybody and then I let it close. I did, I did, because you know,

[00:22:07] I gotta sparring by, you know, who most, most, most break is right from the, they'll take a, when I saw him do it and I'm like, no, you're Mr. Tech. I said, and I, I'm, I'm messaging my threads. I'm like, aren't you worried about somebody taking your name?

[00:22:21] He's like, at this point, he's like, there's such a successful. He's, I don't care. Like, it's, it's gonna be obvious that I'm gone. You know, so when I saw him take the leap of just the lead and the delete because he, and not worrying about the name,

[00:22:37] I was like, okay, if he can do it, I can, I can just let it close. Yeah, so I have no regrets. I don't even think about the place. You, this is the first time we, it's been running up in my, it's my head this week.

[00:22:48] Okay, so Lamar, I wanna go back a little bit. Sure. You said something that I thought was really interesting, so I made a note of it. You said that you've never had a video that was quote unquote viral. And you started creating as an adult.

[00:23:02] Do you think this is actually in a weird way, a good thing because you don't? Yeah, even me as a creator, I get dopamine hits when I have one episode of my other podcast go like, oh, wow, I don't know why everybody's listening to this one

[00:23:15] and then the next one, everything goes back to normal. Like, you still have those dopamine hits, but I don't think it's just better for you as a human. Yeah, I did. It worked in an elementary school. You know, like I was in tech,

[00:23:28] but I would sometimes take over classrooms and whatever, I had to read, I have to read and group streets and kids. We were at East South Fables. And I was the most popular one that was the tortoise in the hair. You know, like, you know, so I,

[00:23:40] but I really learned from that, you know, the slow and steady wins the race. And I, so when I said, I've never had a viral hit. It wasn't like I'm disappointed at that. I mean, everybody would love their viral hit, right? But I know I have some friends.

[00:23:56] I have one friend that had the viral hit back in 2007. The biggest. And it's almost like Michael Jackson's thriller. You can't, it was just a thing to happen at that time that you can't ever replicate. It was meant for that moment.

[00:24:14] And then I watched him always try to reach it again. And he can't because it was just for that moment. And that messes some people up. I saw it, I saw it, it got to them. And I realized I didn't want that for myself.

[00:24:32] Slow burn and what's the other term like using like hidden in plain sight? Sometimes I think that's a good idea. You know, not getting too big has been beneficial for me. As long as I'm able to make a living, like I'm not trying to get rich off this,

[00:24:47] I didn't even, this was never a plan. Like I'd never, so people go into consecration now as a plan. I didn't, this was never on the radar and any circle sense. So I'm just riding away while it's, while I'm blessed to be able to do it.

[00:25:07] But yeah, like I said, now I'll get some videos that get, you know, a million, eight million, whatever. You know, then I come back to Earth and then I'll get 15,000 in the next few days and then five thousand in the next day. And it keeps me humble.

[00:25:22] It does because I will be honest, I have that personality that will probably will get cocky if everything was blown up too fast. And that's where I, and you know, I need that to ground me, realize, hey, you know, this is, this isn't always gonna be forever.

[00:25:39] But he did just, did you notice how he said? Every now and again, I'll release something to get to a billion. But the dollar's good up there. So here's what I know about Lamar. He is not a bragged, though, she's person whatsoever.

[00:25:53] So you know what I'm gonna do? I'm gonna brag on my friend for a second. Oh, no. Lamar, I went through your channel today and I literally started counting the videos. So I can actually say this as of today,

[00:26:05] most of your videos have over a hundred thousand views. Most of most of your videos do. You have, well, you're looking at it. Okay, I should say this specifically looking at YouTube. Most of your videos on YouTube have over a hundred thousand views.

[00:26:22] Now folks are saying if you go on your look and well, here's one that doesn't, I said most, most just means 51% or more. We're actually 50.1% or more. But most of them have over a hundred thousand. You have quite a few multiple dozens that are over a million.

[00:26:41] I mean, many, many, many, many, many, many videos that have done over a million views. So you've got a lot of content up there. I mean, you have hundreds upon hundreds upon hundreds of videos. So this is what you do for a full-time living now.

[00:27:00] With all of that content and as I said, most videos are over a hundred and it's like the ones that are 15 or 20, those because you just released them last week. This gives them time. They're probably who will get there eventually.

[00:27:10] It's just like, you know, this is definitely a long play. But because this is what you do for a full-time living. This is your job. This is your day job in night job in a lot of ways.

[00:27:22] Can you give us some examples of just how you balance work in life? Because I know some people get completely lost into it where their whole identity is that all I do is create YouTube videos and Instagram reels and TikTok dance videos. That's who they are.

[00:27:40] I don't get that from you. You have a lot of new ones to you that is more than just a creator, the CEO of unboxing so to speak. So what does your work life balance like when it comes to just being a prolific creator?

[00:27:56] I think what helped would really, really help robbers is doing the consulting work for what five plus years so before I started YouTube. I mean, like really get into it. Because that was my first time working from home. I mean, they were working from home before.

[00:28:12] So that 2006 through time, I left 2000, 11. I just kind of learned how to try to balance it. It hasn't always worked. I've been a creator. Sometimes I've done too much. You saw how much content I have. Some, there have been some weeks or some months. I've done too much.

[00:28:33] I was on a roll and then I burned out. And I've learned early how to manage that. So I have very little burnout that happens now. And I just think it's just because I just, I just, you know, I try to keep it like a corporate day.

[00:28:53] I just end it when it's at a certain time. I'm just not looking at emails or I'm not looking at, you know, oh, I gotta get this brand thing that it'll get done when it gets done. You know, like, I'm always on time.

[00:29:05] I'm never, I don't, I'm never late. But I've just learned not to be a 24 hour creator. And it's hard. It's really hard because my brand is me. You might have a company, I mean, I have a company, but I'm like, you, your company might be your, you know,

[00:29:27] be the face of what you did. You know, the face of what I do is me. And so it's very easy to always be on every, every, every, every, every Instagram thing that, you know, I had to start, you know, trying to,

[00:29:44] okay, yes, this is work, but it's not work work. You know, I don't know if that makes sense, but something about this evening, I'm just more casual with it. And I don't, and I don't sit there and worry about it.

[00:29:56] Like, I want one thing that I used to do back in a day and I have to stop. I would nurse videos. It's a term as creators where you get that video out and you just, you watch it, you're like, okay,

[00:30:08] it's not, okay, it has to hit this number yet. Okay, let me, and then I go back every hour and I'm checking the views, checking the views and then I'm making some comments to try to get the views up. And it's just this thing you do for hours

[00:30:19] and hours to hold day. And I was driving me nuts, I was like, hey, I posted it, I'll go out, yeah, occasionally I might go in and reply to some comments at a certain time. But then I have learned to let it go

[00:30:33] and prepare for the next thing because that it just wasn't healthy. So I've had my share of not being healthy with it but it's been a while. Right now, I just appreciate that I could work like this and then when that sudden start to go down

[00:30:51] all right, it's time to eat, time to turn on watch Twitch, time to play some video games or whatever and I just turn it all off in my head until the next day. It's, I've never had anybody ask me that. So it's not a specific formula to it

[00:31:06] but I just, I think age has a part of it too. I've just learned, I gotta pace myself, you know, I'm not getting any younger doing this. That's probably what I should have just said to begin at age. We definitely understand that, we understand that.

[00:31:21] It sounds like for what I'm hearing from you is one of the most important things that's kept you going and successful for so long is boundaries. Setting boundaries, you know, being, being open to trying new things but knowing, if it ever gets to this point

[00:31:42] that's a boundary we can't cross. Yes. Yeah, I like that. Yeah, thank you, yeah, that boundaries is so important to me and it's important from like not letting, like yes, I realize my brand is me and people want to get to know more about me

[00:32:04] and I, but even that, you know, I tell people who try to get too much information and I was like, you know, first of all, chill. Second of all, you're only, you only, you think you know me, you know at most 10%

[00:32:18] about me in the 15 years I've done content. And you know, because I had, you know, you get a couple of people who think, you know, they know every little detail and I had to set that early because it's a protection from me,

[00:32:32] but you know, and right, you know, I don't, most of you may know, but I just, I grew up in a, my house, you're like, you don't talk about family business. You know, you don't talk, you know? So, you know, so it's not something, yeah,

[00:32:45] I just don't put too much of myself out there to be able to, you know, get burned or whatever. And that's sense. So that's one boundary I said. And then yeah, just, just the work boundary, just trying to keep it where, hey, this is work

[00:33:04] and then this is my relaxing time. I don't let, I don't like calling people fans, but I don't like audience members play games with me. Unless I'm doing something specific for a brand or anything. You know, like can we get on your Xbox? Can we get on it?

[00:33:18] And the reason is, that's like, that is my time with my friends that I think, I would you all all turn today. I said, my gaming time is for me and my friends. That is my downtime. And I said, I don't, and I said, I need that.

[00:33:32] And so I've let them know that several times. And then what's I explained at the understand? Some people still think it's arrogant. I just like, I can't be with you all 24, seven. I'm sorry. If you're not yet following Lamar on social media,

[00:33:44] you should do yourself a favor and start. Lamar has made it really easy to find him. It's at Lamar Wilson with two R's on all the socials. You can also go to Lamar Wilson again with two R's.com.

[00:33:59] Robin, I would like to give a big thanks to Lamar for coming on the show and sharing his experiences being a creator for the last decade, almost a decade and a half. And again, be sure to check out part two with Lamar Wilson.

[00:34:11] If you'd like to support me on the post head over to beyond the post.com, four slash Patreon, or you can become a patron. Members get access to our in-between the post episodes, exclusive behind the post episodes, our private community and more.

[00:34:24] Once again, head over to beyondappost.com for slash Patreon and thank you for making independent podcasting possible.