https://www.senditsocialmedia.com
https://www.tiktok.com/@senditsocial
https://www.instagram.com/senditsocialmedia
@senditsocialmedia
Description:
In this episode of Beyond the Post, we chat with Sierra and Maria, the co-founders of Send It Social, on their journey from colleagues to business partners. They share their passion for crafting engaging organic social media content for museums, distinguishing themselves from traditional marketing agencies by focusing on unpaid, authentic interactions. Sierra and Maria emphasize the value of organic social media strategies over paid advertising, highlighting their niche expertise and dedication to creativity.
The podcast explores Sierra and Maria's collaborative spirit, thriving during the pandemic as they created impactful content for remote audiences. Their transition from corporate jobs to freelancing and entrepreneurship showcases their dedication to teamwork and creative synergy. They reflect on pivotal moments, offering insights into their decision-making processes and mutual support in navigating the challenges of starting a business. Their shared aspirations underline the power of collaboration in building a successful social media agency.
The duo discusses how their friendship laid a strong foundation for their business partnership, with honesty and vulnerability as core principles. They divide responsibilities based on their strengths, balancing workload and playing to each other's skills. As social media managers, they supplement internal teams, focusing on content production and strategy. Emphasizing authenticity in content creation, they film on phones and stress the importance of good audio quality for engagement.
Sierra and Maria's story showcases the power of friendship and collaboration in business, grounded in trust, honesty, and a shared vision for Send It Social. From discussing the evolving role of audio in social media to practical tips for promoting podcasts and leveraging LinkedIn for personal branding, they provide valuable insights for entrepreneurs. The episode concludes with reflections on the 'why' behind their work and the holistic approach to content creation, emphasizing continuous improvement and growth in their industry.