In this episode of Beyond the Post, Bodie and Robb kick off Season 5 with a conversation about starting a podcast, building a personal brand, and turning years of professional experience into new opportunities. Before worrying about cameras, microphones, followers, or algorithms, they argue that aspiring creators need to make a bigger shift: moving from working inside someone else’s system to building one of their own. They discuss how to define success, reverse-engineer goals, recognize the expertise you already have, create content even when you’re still learning, set boundaries around your time, involve your family or support system, and start before everything feels perfect. Whether you're preparing for retirement, considering a career change, building a side hustle, or exploring a creator business, the first step is figuring out what you're trying to build and why.
## Homework
- Finish this sentence: **“I am building this because within the next three years, I want it to help me ______.”** Then break that larger goal into smaller milestones.
- Write down the questions people already come to you for help answering. Those questions may point toward expertise you can build content around.
- If you want to create around something you're still learning, write down what you want to learn and identify people or resources that could help you explore it.
- Over the next week, notice the negative thoughts or assumptions that keep you from starting. Reframe them into something constructive that helps you take the next step.
## Stay Connected with Beyond the Post
Keep the conversation going at Beyond the Post:
https://beyondthepost.fm
Support the show and get more from the community on Patreon:
https://www.patreon.com/beyondthepost
Subscribe to Beyond the Post so you never miss an episode:
https://pod.link/1739166154
Music licensed through Soundstripe.
Code: 8ZH6AX4WGRWUG05O
Episode Art Created by Dall-E