Find Your Niche, Build Authority, Create Content
Beyond the Post | Season 5, Episode 3
In this episode of Beyond the Post, Robb Dunewood and Bodie Grimm explore how to find your niche, build authority, and turn your existing expertise into valuable content.
Becoming a content creator doesn't necessarily mean reinventing yourself. The skills you've developed throughout your career and personal life may already provide the foundation for a podcast, YouTube channel, or creator business.
Robb and Bodie discuss how to identify your expertise by paying attention to the questions people repeatedly ask you. They share examples of creators building audiences and businesses around specialized knowledge, explain the importance of establishing trust, and offer a practical approach to generating content ideas without starting from scratch.
Whether you're looking to launch a podcast, build a personal brand, or turn your expertise into a business, this episode provides a starting point for finding your voice and creating content that serves an audience.
This Week's Homework
- Find your niche: Identify a skill or area of expertise that people recognize you for.
- Write down three questions: Think of questions people regularly ask you about that subject.
- Choose one question: Select one you can answer confidently.
- Create content: Record a short video, produce a brief podcast episode, or write a newsletter answering that question.
The goal isn't perfection. It's getting comfortable creating content and sharing what you know.
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Gear / Tools Mentioned
Music licensed through Soundstripe. Code: UQP9KRIC53WSKTKV
Episode Art Created by Dall-E
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