Help Us Shape Season 4

[00:00:00] But what we're doing right now, we're not in Season 4 yet, but this is a kickoff for Season 4. But I think maybe the last episode of Season 3 might want to be this conversation here where we're letting folks us coming up in Season 4. Because that's basically what we're doing. You and I are having our brainstorming session about what we want to do for our Season 4 right now.

[00:00:26] So let's just, let's begin at the beginning. We're going to create our episode, or I keep saying episode, we're going to create our Season 4. Season 4 is going to be almost like a course of taking you from point A to point B. So what is the transformation?

[00:00:50] What ultimately are we going to create an audio podcast course on? Or not even audio, but what are we going to create a podcast course on? You know, what is the thing? What is the transformation that we ultimately want to give someone who would listen or watch us for 8, 10, 12 episodes? That's a really good question.

[00:01:12] So some of the things, it's kind of, it's hard for doing this for X amount of years, you know? Because I don't, some of the pain points that I had when I first started have been lost. And I don't have them anymore.

[00:01:35] So some of the things I think we've already covered, like good mic technique, you know, equipment, getting started. So I don't, I think we can refer people back to those episodes. Like at the beginning, like, hey, we're going to talk about this. If you want more information, we have episodes, you know, Season 1, Season 2, Season 3. You can watch these episodes to kind of get yourself caught up if you're not here yet.

[00:02:02] I think this maybe needs to be more of an intermediate course and not a beginner course. I would agree with that for a couple of reasons. Number one reason for making it more of an intermediate thing is that the bar to entry to podcasting and content creation is extremely low. It's one of the reasons why the failure rate is so high, because it didn't cost anybody anything to do it, to start it in the first place.

[00:02:28] There are a lot of folks who will start a podcast, start a YouTube channel, and within three, four times that they've recorded, they're done. And it was because they was just trying something. They literally, it wasn't a, I am building this thing for X, Y, or Z. It's just, hey, everybody says start a podcast, therefore I did it. And it wasn't for me, and I dipped out. So I think you miss a lot of people if you're not targeting those folks.

[00:02:55] Not that they shouldn't be targeted, but I don't know that six hours of content would be something that that person would need. Because ultimately, if we're talking about 10, 12 episodes, we're talking about anywhere from five to six hours of content, depending on how many episodes we put in a season.

[00:03:14] So for that person, I would agree that going for someone maybe at a bit of a more intermediate stage, and then also maybe someone who is trying to do something specific. So one of the things that I think about when I, if I'm looking for a course, I'm looking for a course that is going to do X for X and is going to get me X if I take it. And those Xs are, well, who is the course for?

[00:03:42] What does that person want to get out of the course? And what is the transformation that they ultimately are going to walk away with? So I think for us, let's just assign, you know, who would be taking this podcasting course? Would it be all podcasters who have been doing it for a little while? Because when I think of all podcasters, we'd be talking to the person who is trying to create the audio drama. We'd be talking to the person who's trying to create a true time type of show.

[00:04:11] We'd be talking to the person who maybe is doing a relationship type style podcast. Are we talking to those folks or are we talking to maybe the, you know, the content creator that is also a consultant on the side and they're trying to use their podcast to drive their consulting business? I think that we probably need to even narrow down amongst podcasters who are we speaking to. Okay. I think that's a good idea.

[00:04:38] I think I wonder in the, where those over, over at overlap. Because an advice podcast is an advice podcast and advice podcast, whether it's relationship or you're giving advice on X, Y, or Z.

[00:05:00] But I do agree that doing a news podcast, doing what we do with Beyond the Post and then doing, for instance, my music podcast, those are not the same thing. We don't even have the same goals. You know, you and I have a very specific goal to help creators in this podcast with kilowatt. I just want to do a news podcast about electric vehicles so people know about it.

[00:05:25] And then the music podcast, that's just for fun and I don't really care what happens with it other than, you know, I just want to keep hanging out with my friend Chris. So I think that that is a really good point. People who maybe are in those other genres, whatever we don't pick, whatever direction, I think it would be good to call out, hey, if you're doing this kind of podcast, here's something that might help you. And just kind of be aware of that as we're developing the course.

[00:05:56] Mm hmm. I've always taken a stance that you try to make it as specific as I wish I have always I've come to the conclusion that it is better to try to specifically target one person than it is to try to catch everybody. Because ultimately, I truly believe this. A piece of content that is created for everyone really was created for no one. So it's not going to resonate.

[00:06:23] You might get a lot of people that pay attention to it, but it doesn't mean that you're going to have a lot of people who would be willing to pay for it. It's it's value to them that it may have said, I'll listen to this because I was in the car and didn't have anything else to do. But it's not value to the extent of where they're they're necessarily willing to pay to do something different. You know, when I say pay, I don't necessarily mean money, but I'm talking about, you know, truly pay with their time and attention to outside of just being a captive audience in your car. And you have no choice but to listen to something.

[00:06:51] And this just happened to come up in Spotify something that, oh, wait a minute. I want to get more of this content because this content is going to help me get from point A to point B in whatever transitions you're trying to make. One of the things that I have been talking about just on social media a lot lately, Bodhi, is that there's there's really two ways that you can do categories of podcast.

[00:07:19] The kind of podcast that just by their nature, you have to have a lot of listeners that really value what you're saying. Or you have to have sponsors who value the listeners who value what you're saying. And that's how they ultimately would derive, you know, some type of revenue from them.

[00:07:40] The other type of podcast are those where the podcast itself is not the thing that drives the energy, the thing that drives the revenue. The podcast is just a place where the particular content creator is creating no like and trust amongst an audience of people who want to know how to do something or know how something can be improved or or know how they can get from point A to point B on whatever journey they may be on.

[00:08:05] And then that creator, in addition to the podcast may offer consulting services or coaching services, or they may actually have a online business or in some cases, maybe even a brick and mortar business that they're running. And they're using that podcast to ultimately support that additional business that they that they're running.

[00:08:28] Have we thought about who our avatar is and the type of podcaster that they might actually be? Okay, so I like this. One of the things that I keep telling my buddy who's a real estate agent is start a podcast, start giving out like tips on how to deal with real estate agents, how to navigate this, because.

[00:08:52] That just brings people back to you as a trusted source, you won't do it, but selling a service or product listeners, which is one of those categories or types of podcasters that you mentioned. Or having listener or ad supported type of a podcast. Does that sound? Mm hmm. Okay. Okay. So one of those I know very well, which is the listener and ad supported. The other one I don't know as well.

[00:09:21] So I'm open to digging in and trying either one of those. Okay. I'm in the same. In the same category as you. Well, maybe my category is a little different. I do both. And I think I do both of them fairly well. I have shows that. The way those shows are ultimately monetized. Well, let me take a step back because I have I have actually met someone.

[00:09:49] I actually have had a podcasting client, someone who is working with me or who I'm working with them to help them get their podcast from point A to point B to literally for them. It was to get it completely off the ground and launch it in and market it and all those kind of things. But the person that is doing this has no intention of generating money from their podcast.

[00:10:12] Now, that is pretty rare that someone who has no intention on generating any revenue from their podcast would actually go pay a consultant to help them set up their podcast. But that was the case here. And it made me really think about people's motivation for their show. They're not trying to sell anything from this. They're not trying to get clients for anything from it for this person. It truly is what they have said is a calling for them. And they just have information that they want to get out in an effective way.

[00:10:41] So I've got some experience with that type of show. I also know that there are shows where, you know, that I do. You know, I'm on Daily Tech News Show on multiple shows over on that platform. That show doesn't sell anything per se. It is just here is content that we're creating. And if you like to consume the content, here are ways that you can support those who are creating it if you if you so choose to do so. And then, of course, there are ads.

[00:11:08] If you if you're listening in various podcasters are listening on or watching on YouTube. And then there are the shows where I'm not trying to sell anything other than here's what I think about podcasting. Here's what I think about content creation. Here's what I think about these things or here's how I actually did this or here's how I did that.

[00:11:29] And the people who are interested in that type of content, they're coming because they want to learn something that they can apply in their content creation journey. And that often leads to me being able to make a bit of coin on the back end because they may say, hey, I really like what you said on the show. Can you come back and show me how to do that? Or can you do this for me?

[00:11:52] Or can you, you know, can we have a one on one conversation and you explain these things a little bit more deeply than maybe you did in the podcast? So I've done all three, you know, you know, two of those three probably more effectively than the third. But, you know, for our audience, where do we believe that our avatar is? Where do we believe the people who are listening to us are in their content creation journey?

[00:12:20] Based on the people that I've spoken with and the people that support the show, it seems like they're in the middle. You know, they're in the middle in terms of intermediate podcasters. Like one of the gentlemen I've talked to that does a podcast on college football. He and his buddies have been doing that for, I think it was like eight, nine years, something like that. Long time, long time. Might even be longer than that.

[00:12:52] And he was, he had some questions about cleaning some stuff up and that kind of thing. So I think. And that was that was a news related podcast. And I don't think they're getting paid for it. I don't think they have patrons or anything like that. So it's kind of hard to say. Maybe this is maybe we need to create an episode. That asks people to give us some feedback. On what might be the.

[00:13:25] Maybe the course that they would be interested in. Okay. Definitely something we can do. I actually really like that. One of the things that I. That I say to folks a lot. When they're thinking about their show. Is. While you're thinking about it. Don't ask for permission. But even maybe you've seen this. On social media. I know I spend a lot more time on it than you probably do. But. You've seen folks say.

[00:13:55] Hey, I'm thinking about starting a podcast. Or should I start a podcast? Or should I. You know. What should I start a podcast about? I don't know if you've ever seen those kind of posts. But I always. Cringe is not the right word. But I always feel some kind of way about those kind of posts. It's like. Why are you asking random people? What you should create content about? Well. I try to turn that around. And make it more of a useful answer. Because. People generally. And I know some folks are listening. Saying, Rob. The internet can have some of the most horrible people on it. And that is true. I often say that the internet is a.

[00:14:24] Is a wonderful, horrible place. It is both simultaneously. But most people. If you ask that type of question. Hey, should I start a podcast? They think based on the question you're asking. That you want them to answer yes. Therefore, whether they think you're going to. Think you should or not. They're going to say yes. Because they want to be nice. So I like to say. Instead of asking for permission. Ask someone to sign up. So. It's kind of like. Instead of saying. Hey, do you think I should start a podcast?

[00:14:53] Or what do you think I should start a podcast on? It would be more like. Hey, I am thinking about starting up a podcast. On X, Y, and Z. That will do one, two, and three. For A, B, and Z. If you are interested in that. Drop your email. And I'll let you know. Along the way. Where our plans are. And where we're ultimately going to launch. Because that will. To me. Indicate. Much more of a willingness for someone to listen. Other than them just saying.

[00:15:23] Yeah, you absolutely should start a podcast. And I will listen. Because they had to do something. Before. They just had to. They just had to basically be a nice person. And tell you. Yes, you should start a podcast. But the second option is. They're telling you yes by signing up. And that doesn't mean they're going to listen. But at least means that they gave you an email address. And you now have it. So that when you launch your podcast. You can launch it to. This list of people that you've pre-sold it to. No. I think that's a good idea. And it gives you. You know. The general.

[00:15:54] Direction. Like. I don't want to spend. And I'm sure you don't want to spend. A bunch of time. Creating a podcast. For what. For what we think people want. And we didn't ask the people that we're creating it for. What do you want? That might be. Might be a waste of our time. And their time. So I like that. And we have a. We have like a non-junior. And. The. Who's in the free tier. And. We have some other people that we can reach out to as well.

[00:16:24] Through Patreon. To. Okay. So. I think maybe one of the things we can do. We definitely hit up the folks who are on our Patreon. Free or. You know. Free or paying. Patrons. And then also. Maybe we want to hit up. You know. Our social media platforms. And you say. Hey. Here's what we're thinking about doing. For our season four. What would you be interested in? You know. And the way you let us know that is by. Drop your email address in here. And then. You know.

[00:16:53] We'll give you a way that you can actually communicate back and forth with us. To let us know. What type of content you would want to see. Yeah. Yeah. I am very wary. Of. Building. A course. Or building a class. Or just. Or doing. Doing a ton of work. For. What you think people want. And then you get done with it. And then no one wants the thing that you've actually built. So. I would much rather get that validation up front.

[00:17:24] Okay. Okay. So. Here's what I have so far. Because I've been taking notes. Mostly. This is for. Independent. Independent content creators. Not independent. Intermediate. I don't know why I said that. Because I wrote intermediate. This is mostly for intermediate content creators. People. Who have been doing it for a while. But want to maybe up their game. Or just there's a certain aspect of content creation. Or podcasting. That they are. Missing.

[00:17:54] Maybe. We talked really early on. About going out and getting friends. That do this kind of stuff. So that when you run up against that. Maybe they don't have that. That. That group yet. I. I talked it. I typed into chat. GPT. And I was like. Hey. What is. What are all the content. Or podcast. Categories out there. And you know. There's like 19 on Apple podcasts. And a bunch on Spotify. So I just asked it to. Narrow that down.

[00:18:23] Into five different. Target areas. That we could. Look at. And those are. Entertainment. Education. And self-improvement. Those are together. News and commentary. Lifestyle and society. Work and money. Is there anything else. That you think. Falls outside of those. Five. Specific categories. Probably not. That we're talking to. Yeah. I mean. There may be. You know. Like a spirituality.

[00:18:52] Religion. Would be probably. A huge category. That is. I don't know. That that's our. I don't know. That we're talking. I don't know. That we're talking. Specifically to that. Because I think. A lot of what you would find. In that category. The things that we're teaching. About podcasting. Would ultimately. Move over into that. If that makes sense. No. But that is. That is a really good. Like. I'm writing these out. So that when we. Find something. That falls into.

[00:19:22] Specific categories. We can say. If you're doing a podcast. On this. On. Religion. This might be helpful. This part might be helpful. To you. Yeah. Because I think religion. Could fall. You know. Religion and spirituality. Reality. From the. From the lens of. Upscaling. Your ability. To create that kind of content. Could also fall under. It could also fall under. Teaching. Commentary. Teaching and commentary.

[00:19:52] It really could. So. It is definitely. A category. Within itself. But we're not. Teaching someone. How to. I think we're too. In the weeds. If we're trying to teach someone. How to create. An intermediate. Podcast. About spirituality. I don't think. That's what we're doing. I think we're trying to teach folks. How to. An intermediate. About teaching. Which spirituality. Could fall into. Or maybe an intermediate. You know. Podcast. About news. To where. It could also fall. Into that category. So I think. That that could. Fall into multiple categories.

[00:20:22] I agree with you. And I don't. I don't. Don't want to. That's why. Like I had it. Distill it down into five. But I know. Three or four people. That are starting a. Religion podcast. Like a bible podcast. Oh. A couple people. Have actually started it. Are actually doing it right now. But the thing is. Is I want to be able to. Not. Specifically talk about. This is how you do a religion podcast.

[00:20:51] I want to call that out. So those people. They perk up. If we say. This is a. This is a. This is how you do. A really good education podcast. If they don't think. They're doing an education podcast. Maybe they're not going to perk up. And listen to that section. Or watch that episode. So that's. That's kind of really. Where I'm going with this. Is to spark that interest. In their mind. So that they pay attention. Not so much. That we go into the weeds. On self-improvement. Or whatever. Absolutely. That was the other one. I couldn't. I was like.

[00:21:21] There's something on self-improvement. But yes. That. You definitely. That. That. You know. Religion could fall. It could be a subcategory of that. Or vice versa. Depending on how you're structuring it. Yeah. And a lot of these. Honestly. Could probably cross boundaries. But. And then. Complete sidebar. Because this is how we do. On. Beyond the. You know. On beyond the post. I've actually thought about. Creating. A. Business. I don't know if it was. Really a podcast. For more of a YouTube channel. But actually creating. A.

[00:21:50] A business podcast. Based. Based in biblical principles. Just something that I've actually thought about doing. I haven't pulled the trigger on it yet. But it's something I've thought about. Is it? It's good. I think it's a good thought. You know. I was on LinkedIn. And. Sierra. From Send It Social. The Send It Social group. There's a. There's a third person. His name is Jeff now. They were all just kind of. What was his name before? Jeff.

[00:22:19] Jeff is now. Working at Send It Social. It's interesting. Jeff. Was Maria. And Sierra's boss. And then he got laid off. And they brought him on. To Send It Social. So. And now he's a. He's a. He's a partner over there. But. Yeah. So they were. They were talking. On LinkedIn. And. Jeff. Had the idea. And I'm only saying this out loud. Because he. They posted it on. On LinkedIn. So. I feel like. They've already put it out there. In the world.

[00:22:50] But Jeff's idea. Was. You know. You have all these podcasts. That interview. Like. Founders of businesses. And things like that. Jeff said. There needs to be a podcast. Where they interview. Their partners. Like. What was this like for you. While they were out working. You know. 15 hours a day. And never home. What was this like for you? What was your part. In the business. That kind of thing. How did you support them.

[00:23:19] While they were out doing. These things. I thought that was an interesting idea. Yeah. Man. Content never stops. Man. It's like. Here's the thing. As long as somebody else is interested in it. That's all you need. All you need is. You need to be interested enough. Into something. To talk about it. Either from a. You're on your own journey. To get better at it. Like. The folks are doing. Like the building. In public type stuff. Or. You need to be an expert in it. And other people. Or at least expert enough. In it.

[00:23:49] And other people. Who are on the same journey. Want to hear. What you have to say. To help you. To help themselves. Get from point A. To point B. More quickly. So then we have. The two types of podcast. As defined by you. Is it listener. Or ad supported. Or are you selling. A service or yourself. Or a product. Okay. So Bodie. So. We've got some work. That we need to do. And so one of the things. That you said.

[00:24:18] That I was also thinking of. Before we meet again. Next week. We will have a sub stack. For. On the post. That way. We can actually. Do exactly. What we're probably going to. Instruct other folks to do. Instead of guessing. Go on. Ask folks. And have them answer. By giving you an email address. Where you can discuss it. So. We will. We will. That'll be my action. Adam. I will absolutely. Absolutely set up a sub stack.

[00:24:47] Where we can go and do that. All right. I like it. And then. I will edit this episode. Oh. Sub stack. Sub stack has a built in tool. To survey your audience. So even better. Oh. Okay. So if we. If we go the route. If we're going the route. Of sub stack. Might as well just capture the emails. And build it right in there. Absolutely. Yeah. No. No. So I'll share this. I don't know that it's all that interesting.

[00:25:16] Or helpful at this point. But I'll share this doc with you. So you can at least kind of see the bullet points. Of what we talked about. And then. Yeah. Do you think maybe this should be Friday's episode? Because I haven't released any of our reviews yet. Or not our reviews. But are any of our interviews with at CES yet? So do you think this might be a better episode? Maybe not this one. Next episode.

[00:25:46] Do you think next episode would be a better way to end it? And then just offer the three interviews. Just as a bonus. To anybody who wants it. Let's surprise the folks. They'll find out. You have to come and check your podcast. You got to come and check YouTube. To find out what we're doing. But what we're doing right now. We're not in season four yet. But this is a kickoff for season four. And those interviews. They're just some really good interviews. That we just happened to capture. So I don't know.

[00:26:16] They necessarily build into our season. Four. So we might want to just throw those up. But I think maybe the last episode of season three. Might want to be this conversation here. Where we're letting focus. Coming up in season four. Because that's basically what we're doing. You and I are having our brainstorming session. About what we want to do for our season four. Right now. In front of people. In a. So what episode is this? This is not beyond the post. This is not behind the post.

[00:26:45] Is this a between the post? This would be a between the post. And Rob. Rob I'm so dumb. I was thinking we'd create a whole other episode. That's not this episode. To. To. To do. Why wouldn't we just use this? I don't even know why I didn't even think about that. All right. Yeah. Let's just use this. Let's use this. Okay. So. So. So that means Rob. Can you create a sub stack before Friday? Because I can edit this today or tomorrow. And then.

[00:27:15] Once the sub stack is. Is available. I can drop it in the. The show description. I will create a sub stack before this episode airs. Okay. So. I usually will release this. Between Friday at midnight and. The end of Friday at midnight. So in that 24 hour period. So. Yep. We'll do it. Okay. I'm committing to that right now. There will be a sub stack ready.

[00:27:44] By the time this episode airs. Okay. And for everybody who doesn't follow us on Patreon. This is how Rob and I create shows. Right here. This is. This is the behind. This is the sausage making. Yeah. All right. That works. So. You can go to. Beyondthepost.fm. Forward slash. Patreon. To. To obviously sign up for the Patreon. Because that's where we're going to be doing. All of the behind the scenes episodes. Or behind the post episodes.

[00:28:14] You can follow us on social media. We're behind the post. Or beyond. Beyondthepost.fm. For most everything. On almost every social media site. We are in all the places. Yep. I am spending a lot of times on threads. A lot of times on blue sky. A little bit of time on Mastodon. But threads and blue sky are the places for me. And you know. We are at. You know. At beyond the post. On both of those places. But I am also at Rob Dunwood. On both of those places as well. Or I'm at Rob Dunwood.

[00:28:43] On threads. And I am. Rob Dunwood. Dot com. On blue sky. Blue sky's got those weird names. Yeah. And I don't remember. I think we're beyond the post. That I'm on blue sky. I don't check it as much as I should. So. We will. We'll definitely. Keep an eye out for you. For sure. So definitely folks. Come check out. Our next episode. You'll see. The progress that we've made. And. Hey.

[00:29:13] If you like this. Let us know. Let us know in the comments. Wherever you want to leave the comments. We'll read them. And we will definitely reply back to them. But this is. As I said. This is the sausage making process. Of how beyond the post episodes get made. Welcome into the side. The inner workings of Bodie and I. Yeah. Yeah. Whereas. Where Rob is more on it than I am. All right. Everybody. Thank you.