Tactical Tips

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[00:00:42] Hi Robb, what's going on sir?

[00:00:45] Well it's been a wonderful day Robb got nothing to complain about, nothing whatsoever

[00:00:50] how about you?

[00:00:51] I'm not gonna complain either.

[00:00:53] I'm not gonna complain.

[00:00:54] So, so Bodie you and I here's what we're doing right now.

[00:00:59] So folks who are tuned into this Bodie and I are literally sitting together putting together

[00:01:04] a rundown or a run of show that we're going to record a bit later.

[00:01:09] And we thought this would be good bonus content for you folks who just kind of want to see

[00:01:14] how the sausage is made to watch two of us go through actually putting a show together.

[00:01:20] Now we've come to this, we've got a few notes that each of us have you know as far as

[00:01:23] ideas of what we want to do.

[00:01:25] But really this is about as inside baseball as you can get.

[00:01:29] So Robb which we have two options today that you and I both started to run down and will

[00:01:38] definitely use both of these which one do you want to go with you want to go with tactical

[00:01:41] tips or content calendar?

[00:01:43] So here's a question for a between the post episode.

[00:01:54] Do we want to have one major topic that we talk about for the entire 25 30 minutes

[00:01:59] ago or do you want to you know if it does depend on the topics that we have?

[00:02:04] Do we want to break that up into two or three specific conversations with break points?

[00:02:09] How do you want to attack that?

[00:02:10] Because I can see this two ways.

[00:02:12] We probably have enough content in each one of these depending how deeply we could go

[00:02:16] we could make each one of them probably a 20, 25 minute episode or we can not go necessarily

[00:02:23] as deep and then we can literally have a couple of segments that we talk about two or

[00:02:28] three different things and give each one of those things eight to ten minutes.

[00:02:34] In today's episode or just in general?

[00:02:36] I think that's how episodes can go so this could be today we decide to do one thing.

[00:02:42] Another day just based off of the type of show that we're creating may it may make sense

[00:02:46] to do something else.

[00:02:48] So yeah for content calendar you went fairly deep in this.

[00:02:53] I would imagine that we could hold a you know darn near an entire show with just content

[00:02:57] calendar if you wanted to do that or like I said you know or we could start recording

[00:03:04] it and see and play it by ears like you know there's so many different ways that we can

[00:03:08] go about this but the conversations are very different.

[00:03:12] Content calendar is one thing tactical tips on what you should do day one.

[00:03:18] It's related in the sense that a content calendar might be one of those things that you get

[00:03:22] too tactically but that's probably going to be like clean 11 or 12.

[00:03:25] I don't think that's going to be thing number one actually come up with a premise for

[00:03:28] your show.

[00:03:29] Sure.

[00:03:31] I for today's show because I think it adds maybe we could do this again but I think for

[00:03:36] today's show tactical tips because when I logged into the dock where the sheets last night

[00:03:42] I was like oh that's a really good idea and I just threw what I had in my head before

[00:03:48] I went to bed.

[00:03:49] I just put that down because I didn't want to lose it so I'm okay with going over tactical

[00:03:54] tips because I think that adds a little bit.

[00:03:59] I think that's going to be more helpful for folks listening who might be setting a rundown

[00:04:04] for their own show.

[00:04:05] Right so let me tell you how I arrived at that topic title.

[00:04:09] I was listening to someone saying it's like hey I keep hearing people say well here's

[00:04:13] what you would do and it's all this ethereal stuff and we kind of did that last week but

[00:04:18] I don't know what to do first.

[00:04:21] What do I do if I want to start in for them it wasn't even a podcast they wanted to start

[00:04:25] a YouTube channel.

[00:04:26] What is thing number one that you Mr. YouTuber who have been doing this for however many

[00:04:31] years and now make over a hundred thousand dollars a year doing it?

[00:04:34] What is the first thing you do when you start a new channel?

[00:04:37] I don't want to hear the pine the sky thing is like tell me to go do something is it create

[00:04:42] a email address is you know what is the thing that actually gets done?

[00:04:46] I'm like I'm wired that way.

[00:04:49] I want to know step by step by step what kind of things can I do so that's where I started

[00:04:55] coming you know coming at this and one of the one of the things though is that well clearly

[00:05:03] the first thing if somebody says I want to start a podcast I want to give you just some

[00:05:09] inside information from what I have noticed.

[00:05:12] I tend to find that people who tell me they want to start a podcast but don't know what

[00:05:20] they want to start a podcast about before they tell me they want to start a podcast they're

[00:05:25] the ones they're going to be in that 90% that don't make it past episode three and I

[00:05:31] hate to you know I don't want to generalize because there clearly are some who that is

[00:05:37] not the case for but if you're looking at the numbers most people who come to I want

[00:05:44] to create a podcast what do you want to create a podcast about I have no idea I just wanted

[00:05:48] to be good that generally is the person is going to create the show decides to cancel

[00:05:55] the show by about the end of episode two.

[00:05:57] So Rob I used to create iPhone apps they weren't very good iPhone apps but I have a friend

[00:06:02] who's a programmer he's a really really good programmer so we would put together these

[00:06:07] iPhone apps really early on like 2007 2008 whenever they the app store came out and then

[00:06:16] I would get people who would come up to me like you should write an app for this not knowing

[00:06:22] that all of the work that goes behind it not knowing the amount of money that could potentially

[00:06:28] go behind it and then they want to split the idea of the app money 50 50 because they

[00:06:35] come up with the idea that's the kind of thing you can have a great idea but if you don't

[00:06:41] have the ability to implement that idea it's it's that's all it is it's a great idea.

[00:06:49] When people ask me is like I want to create a podcast wish or I create a podcast on I generally

[00:06:54] will tell them something like new mono ultrasonic microscopic silicon of Okinaw

[00:06:58] Coneosis which is the longest word in the English language and you know look at me like what

[00:07:03] are you talking about and it's like how am I going to tell you what you should create

[00:07:07] a podcast on.

[00:07:09] So that's why I have in our document define your premise but as a consultant I don't

[00:07:17] really get into helping you define your premise because that's kind of like saying you

[00:07:21] know I look at somebody saying that I want to start a podcast help me what do I do but

[00:07:26] they haven't even come up their premise for the podcast is no different than somebody

[00:07:30] saying I want to start a business well what do you want to start a business on.

[00:07:33] I have no idea I just know I want to be a business person so I'm not saying that that

[00:07:37] person can't succeed I just think that person has to take a step back and really understand

[00:07:43] what problem are you trying to solve so I don't know how much I put into define your

[00:07:51] premise because for me personally that's just not an area where I want to where I want

[00:07:57] to live and that's just a me thing.

[00:08:00] You may have a completely different take on it so what is your thought about defining

[00:08:04] your premise for a show and you know what would you tell someone tactically that they can

[00:08:08] do when they're trying to figure that out.

[00:08:10] I had people in my podcast that I do that have done for over seven years ask hey can you

[00:08:17] talk about this or could you do this and I have a my podcast is about electric vehicles

[00:08:22] renewable energy and autonomous driving if I can find a reason to incorporate what they're

[00:08:28] suggesting into those three things then I'll talk about it but if I can't then it's not

[00:08:32] something that I will talk about as a general rule because it's just that's not some

[00:08:41] I don't know how to put this.

[00:08:44] It's outside of the scope like I'm not going to talk about like I don't talk about hybrids

[00:08:51] but if for some reason something really cool comes up in hybrid technology I might mention

[00:08:58] it but it's not a focus does that make sense.

[00:09:01] No it makes absolute sense because making me think of something and this is just a note

[00:09:04] that I want to actually take here for another show if we ever talk about guest hosting

[00:09:11] not guest hosting making a guest appearance you're not you know being a guest on someone

[00:09:18] else's show I believe that one of the ways to grow your audience the fastest without actually

[00:09:25] necessarily having to spend money to do so is to literally show up on other people shows

[00:09:30] who have similar audiences I don't want to say exact audiences because then you're kind

[00:09:35] of competing but similar audiences and be able to talk about what you talk about to those

[00:09:41] audiences and be compelling to them.

[00:09:43] So I look at what you just said in the same way somebody might say hey can you talk about

[00:09:47] this but if it just doesn't make sense for you then it doesn't make sense for you it's

[00:09:51] the same thing you know I was I was having a conversation with a young man probably not

[00:09:57] a month ago and he's like well yeah I'm you know I've guessed it on like 10 shows in like

[00:10:01] the last month but then when we actually went back and looked at the 10 shows none of

[00:10:05] the 10 shows had anything to do with what he talks about it was literally just a guest

[00:10:09] on shows talking about you know I want to say random you know topics because of topics

[00:10:14] where Apple Pro to the show they just weren't necessarily Apple Pro to what he was doing so

[00:10:19] the focus was okay well see if he can't get you into a show where you can talk about what

[00:10:24] you talk about on your podcast did somebody might say oh let me go check that out because it's

[00:10:29] a topic that is related to what they're there to get and I think that you're kind of saying

[00:10:34] the same thing you want to you want to stick the topics that are Apple Pro to what you talk about

[00:10:41] where you have that level of comfortability am I getting that or yeah like um

[00:10:49] somebody I was talking to somebody and they were talking about having a podcast about their life

[00:10:55] and they're no more interesting than I am now they may have something interesting to say right

[00:11:03] but I don't know how you make that into a show that goes spans multiple years

[00:11:09] for random people who don't know you um you know a token phrase of mine is that your show

[00:11:14] existing is not a reason for someone to listen so when you tell me I want to make a show about

[00:11:19] my life the question is who is that show going to be um you know who are you targeting with that show

[00:11:26] why should they listen to what you have to say what you know why are you the one to deliver

[00:11:31] that message and ultimately whatever they're gonna get out it get out of it when they walk away

[00:11:35] from having listened to the show and usually when you're you know for folks are saying oh I want

[00:11:40] to create a show about my life that isn't necessarily what comes out of the other end and I've

[00:11:47] had people even argue and say well people write autobiographies and stuff like that all the time

[00:11:51] and it's like yes but there's generally a compelling story has to write they wrote it um not not to be

[00:11:57] dismissive of anyone's story but I don't care about the neighbor who lives you know 11 houses

[00:12:05] down the street across the street you know across the ravine um you know from from from the next person

[00:12:11] in that way to where I just want to go read their story because they have a story to be read there's

[00:12:15] got to be some compelling reason you know there's got to be some struggle that they overcame that I can

[00:12:20] associate myself with that I can see myself in that situation like oh okay I want to see how they

[00:12:25] got out of it just the fact that you have a diary that you've kept in a online journal called a

[00:12:31] podcast or a YouTube channel um or you've written it down um you know on a blog post or whatever the

[00:12:37] case is is not a reason for somebody else to read it so that's that are you know to read it to

[00:12:43] consume it to watch it to listen to it whatever whatever the case would be and I agree with you but I

[00:12:47] will counter your point just by saying if you are if you want to leave something behind for your

[00:12:53] kids or grandkids and you want to do something like that uh I think that's that's that's a good

[00:13:00] reason to do that the internet archive sucks up all this data so if you don't know how to store it

[00:13:06] or you're not sure they'll get it but they want to they may want to find it one day or whatever

[00:13:10] there there that might be a reason to do it but beyond that that brings us back circle to the first

[00:13:16] question define the premise what what is the premise of your show why does your show exist what are

[00:13:21] you creating it for so those are the things that you know we kind of just did it in a live because

[00:13:27] this is how we always have our conversations we go on these while it changes and eventually bring

[00:13:31] it back but in defining your premise you basically should be able to tell folks here's one of my

[00:13:37] shows about who's here's what I'm creating it for here's why you should listen to me talk to you

[00:13:42] about it and here's when you're going to get out of it if I do um if you cannot do that in your

[00:13:47] premise then you might want to go back and rethink it because you know the thing is that you know

[00:13:52] when you create this content people are going to pay for it and you know when they consume it

[00:13:57] they're paying with their time and their attention to actually consume the content so I always try

[00:14:02] to say well I want to make sure that if someone is going to pay time and attention to consume my

[00:14:08] content there's going to be something that they get on it on the back end and I think that's what

[00:14:12] your premise ultimately is is going to be and as I said I generally don't get into trying to okay

[00:14:19] well tell me what you like tell me what you you know you know tell me what your your hobbies are

[00:14:23] and these kind of things and coming up with uh you know a premise for you because when I did do that

[00:14:28] I just found that those were the shows that shut down the quickest just because well you know

[00:14:33] one of the things that we can talk about the the bar to entry to to podcasting is relatively low

[00:14:38] it does not cost a lot and I'm not necessarily talking about money I'm just talking about it doesn't

[00:14:43] cost you a lot of time it doesn't cost you a lot of effort to create that first piece of content

[00:14:48] when you decide hey I want to record something today and then tomorrow your recording um so because

[00:14:53] of that it's really easy to walk away from something after an episode or two and it's like

[00:14:57] I that was fun for the time I did it I want to move on to the next thing and it was why we see so

[00:15:02] many podcasts fail um I believe this that the statistic is 10% of podcast make it past episode

[00:15:09] three and only about 1% make it past episode 20 I literally just posted that uh you know on

[00:15:14] threads earlier today so uh basically be flexible and you know and what you're going to talk about

[00:15:21] because what you may want to talk about may not be the thing that resonates with your with your

[00:15:25] audience but also you really want to hone in on what you are doing the show for uh and that's

[00:15:32] did any even saying that uh Bodhi that's not necessarily technical so I wanted to get into some

[00:15:37] of these other things so so tactical things that we can do after you have uh created your premise

[00:15:43] you know what your show is going to be about uh I'm just thinking the first thing you probably want

[00:15:48] to do is come up with the name for the show because that's going to die into what your premise is

[00:15:53] and you want to go out and find out what names are available before you get too far down the road so

[00:15:57] I am literally saying this determine what the name of your show is going to be

[00:16:02] and you know you want to go out and secure those socials and I say you know secure pretty much all

[00:16:08] of them because it doesn't take you enormous amounts of time to do that even if you don't plan on

[00:16:12] posting on LinkedIn you probably should have a LinkedIn account even though you don't plan on

[00:16:16] posting on Instagram you probably should have an Instagram account because you just don't want

[00:16:20] someone else to be able to come and grab that social where you've actually built up a name for

[00:16:24] yourself in some other area. I don't want to give too much weight because I don't know when we're

[00:16:28] going to play Sierra and Maria's uh uh interview that we did with them but I would like Rob said

[00:16:37] I would secure all of that stuff but figure out where your audience is on all of those platforms

[00:16:44] if you're if your audience is mostly on threads concentrate on threads. If you're audience,

[00:16:49] if you're doing a business pilot to ask concentrate on LinkedIn I think that's a that's a that's

[00:16:54] a pretty easy thing to do. Did you want to go over what you and how you and I came up with the name

[00:16:59] of our show and then the epiphany that we had last week? Yeah that's probably a good one. I'll let

[00:17:06] you start because you know you had the initial name of the show. Yeah so Rob and I I reached out

[00:17:12] to Robin and I said hey I got this idea for a show where we interview content creators and

[00:17:17] you know just help build a community for people who want to do this kind of thing it's so we all

[00:17:23] support each other. Rob is like that's great what do you want to call it? I'm paraphrasing because we

[00:17:29] talk way longer than that but uh I said behind the post and Rod came back a couple weeks later

[00:17:36] and he's like I like beyond the post what do you think of that? And that that's way better right

[00:17:41] and then last week there's a reason for that so the reason that I said I like to be on the post is

[00:17:48] because we are able to get top level domains for being on the post behind the post. They are in 1911

[00:17:53] shows they're named behind the post so that was part of it uh there were no good like you know

[00:18:02] clearly you weren't going to get behind the post.com but the other thing is that when you talked about

[00:18:06] behind the post much of it was not talking about podcasting it was taught you know when you would type

[00:18:13] that in you would find stuff about literally like people who are selling post diggers building uh

[00:18:20] you know building decks those kind of things uh it was it was there was nothing that was podcast

[00:18:26] or content related to it uh but that's the content that came up and even though beyond the post

[00:18:33] generated some of the same types of searches it wasn't nearly as much and their

[00:18:38] were top level domains that were available. Yeah behind the post.com I think was just a picture

[00:18:44] of a bench bench post literally yeah yeah I'm pulling it up right now but I it doesn't look like

[00:18:50] it's maybe live anymore. So yeah so we had behind behind behind the post which is like behind

[00:18:58] the music because where that kind of came from and then we had um what was the next one

[00:19:06] beyond the post and that's what we actually decided to go with so we registered that domain name

[00:19:10] went out and got this socials for everything created email accounts so that is the ultimate

[00:19:15] name of the show and then uh last week we kind of had that bit of an epiphany. Yeah so the original

[00:19:23] concept for the show is we'd have like six episodes and they would all be interviews well as Rod and

[00:19:27] I or Robin I sorry Rob as we went through this we're like you know what um we kind of like talking

[00:19:35] to each other about this stuff why don't we create in between episodes where you and I just chat

[00:19:41] and then last week Rob came up with between the post which was genius and I'm not sure if it

[00:19:47] was it seemed like it was on accident maybe it was planned out but it fit I got chills the hair

[00:19:53] of some my arms stood up um I don't know if he has on my head otherwise they probably would have stood

[00:19:57] up. Yeah that's uh it was just one of those things like man I just thought of something you know

[00:20:03] the name of the show is still beyond the post that that is what we are ultimately branding but these

[00:20:07] episodes what do we call them well these are in between the things that we normally do so let's

[00:20:12] call them between and then we kept having conversations you were saying you know what we we need to put

[00:20:18] some stuff behind a paywall I'm like oh wow that's what's going to be behind the post so we now have

[00:20:26] be beyond the post which is the primary domain name everything else will revert back to that

[00:20:31] then our in-between episodes will be between the post and then our behind the scenes episodes

[00:20:36] that we only are offering to our patrons or you know folks who ultimately are you know you know

[00:20:41] who are members of our community those are going to be behind the post which brings it full circle

[00:20:48] to that was the first of a name that you actually you okay but with you know for the name of the show

[00:20:53] so I just thought that was kind of cool but uh but anyway relating back to this tactical things

[00:20:58] that we do when we start a podcast right after you know what your premise is what your podcast is

[00:21:05] going to be about you want to get on figuring out what the name of your show was going to be

[00:21:10] very very early on because so many other things are going to come from that as we said you want to

[00:21:15] you know once you know what your title is going to be go out register that domain name

[00:21:20] go secure the socials and all the top social media platforms uh you know and you may not get it

[00:21:25] exactly like you want it but whatever you do just make sure you can get it you know you want to have

[00:21:30] you want to have the same at on Instagram the same at on Threads the same at on on X the same

[00:21:37] at on Tik Tok if you can do those four and LinkedIn is a little different but if you can get at least

[00:21:43] those four five you pretty much have gotten most of them um for some folks if you know you have an

[00:21:48] audience on Master Don create those ones there if you know you have an audience on Blue Sky create

[00:21:52] those there as well but you definitely want to get the big ones out of the way fairly early early

[00:21:57] on because the third thing that's going to come at this stage is that once you have your title

[00:22:02] once you've secured your socials now you've got to start worrying about your artwork uh and

[00:22:08] and but I'm gonna let you talk uh exclusive not exclusively but deeply about coming up with artwork

[00:22:14] because you have basically you know taken care of you know of all that work for beyond the post

[00:22:20] so once you know your title once you have secured your socials how do you know you know

[00:22:25] telephokes how we actually came up with artwork for our show the the good people at open AI

[00:22:31] came up with the artwork for our show we used uh artificial intelligence we use dolly three I think

[00:22:37] it's up to you know and I just put in there as like here's the premise of our show I need

[00:22:44] 10 options for artwork and it gave me 10 terrible ones and then I just continued asking for

[00:22:51] more options as we continued uh whittling down the process and once I was done I just showed them

[00:22:58] to Rob and Rob was like I like this one and that's the one we went with um and I don't have

[00:23:05] I'm trying to find on my desktop where if I can pull this up so people can see it but I don't see it

[00:23:10] anywhere but uh you can also use Fiverr uh you can also use upwork.com if you happen to no one artist

[00:23:18] you can use uh you know them it's a vital it's the first it's the window into your show it's

[00:23:23] the first thing they see so if you if you are doing a show about exercise and you have a

[00:23:31] picture of your 1969 Ford Mustang on the on the front of the your podcast because you're really

[00:23:37] are your artwork because you're really uh proud of your your Mustang it's not that's not going to

[00:23:42] bring people in and that goes for all types of uh content creation. So one thing that I will say

[00:23:51] about artwork, one thing that I will say about the name of your show if you can avoid it do not put

[00:24:01] a podcast microphone as the main attraction in your podcast artwork and do not put the word

[00:24:09] podcast in the title of your show uh if you think about it television shows rarely have the name

[00:24:18] show in it uh you know some do but it's it's pretty rare if you're watching uh you know CSI the name

[00:24:26] of the show is you know crime scene investigation is not crime is not crime scene investigation

[00:24:32] hourly television show so I think that there is a habit for particularly with podcasters

[00:24:39] to actually put the such and such and such podcast in the name of the show. Now there is a reason

[00:24:44] for that because if you go back uh you know Bodhi I did my first podcast in 2006 people didn't

[00:24:50] know what podcasts were in 2006 so putting the name in the podcast like you know the the the

[00:24:58] longest running podcast that I have been doing that uh you know some friends of uh you know some

[00:25:02] friends are because you know them as well have uh you know have you know we've been running a show since

[00:25:08] 2008 the name of that show has the word podcast in it because we were telling people back in 2008

[00:25:14] what the show was so the day would actually oh okay this is the podcast I need to go listen to it on my

[00:25:19] on my iPod or I need to figure out a way of how to download this and listen to it on the computer

[00:25:24] but I know what it is based off of the name if we were renaming that show today there's no way

[00:25:29] that we will put podcast into it because that actually kind of limits you because you could start

[00:25:35] off today where you are an audio only podcast but a year from today you might actually be a YouTube

[00:25:40] uh you know channel you might be doing live streaming you never know one of the things you said when

[00:25:45] we were defining our premise is be flexible you want to be flexible in the naming of your show as well

[00:25:50] because what your show is today may not be what it is tomorrow so you don't want to lock yourself into

[00:25:54] something that is so strategic that you have to actually do a complete remand when you get to

[00:26:01] a year from now two years from now three years from now whatever the case is so I just say do not

[00:26:07] put the word podcast in your show um it's rarely you will rarely ever see somebody put the you know

[00:26:14] the the word YouTube in your show that's even worse because that's a trademark name and you know

[00:26:19] Google will come after you on that if your show gets big uh but you rarely ever see that you really

[00:26:24] refer to people rarely refer to themselves uh you know my YouTube show they will just say there's

[00:26:30] show on YouTube um and i mean it sounds like there's a distinction without a difference but no

[00:26:35] they are different things a show on YouTube can also be on TikTok can also be on Instagram

[00:26:41] Reels can also be on whatever private hosting uh membership communities you have but if your show is

[00:26:48] a YouTube show it can only exist on YouTube by the nature of the fact that you called it a YouTube

[00:26:53] show so um i am uh you know i'm i'm stickler for that try not to put the word podcast into your show

[00:27:02] when you can avoid it and try not to actually use a podcast microphone as the main attraction

[00:27:09] in your show there are times when it makes uh you know when okay I see why they did this I see where

[00:27:15] they went with it and when you look at our podcast artwork you'll say okay I see what they were doing

[00:27:19] there but usually if the podcast microphone is the main attraction in the podcast artwork

[00:27:25] you're just you're hamstringing yourself by letting people know exactly what you are today

[00:27:30] and that may not be what you are tomorrow yeah and i think that's a very good point

[00:27:36] i'll do another counterpoint right my podcast is called killawatt if you type in killawatt into google

[00:27:44] you do not get my podcast you get a bunch of other stuff that has nothing to do with with electric

[00:27:48] vehicles um if i did it on my logged in google accounts i'd probably get my show but if somebody else

[00:27:55] that had nothing to do with my show wanted to look it up if they typed in killawatt it's probably

[00:28:00] not gonna get it so my my show does say killawatt podcast however i have thought about i'm well known

[00:28:05] enough now just taking that podcast part out i just haven't done it to this point but in order for

[00:28:12] me to get somewhat found in google i had to do that but if you type in electric vehicle podcasts

[00:28:18] now or a Tesla podcast now my show does come up so it's probably not as important but early on it

[00:28:24] was a little bit more important and it was also 2016 i was wondering so your show has been around

[00:28:29] for a while back then you didn't really hear people say oh don't put the name podcasting

[00:28:33] you show this is this is really a post pandemic thing because pandemic everybody came out with

[00:28:39] whatever name they thought was cool podcast sure ever you know you know whatever show you think

[00:28:43] is cool podcast i've actually seen shows that actually had the word show and podcast in the same

[00:28:48] show in the same title and it's kind of like all right that that's getting that that is getting

[00:28:53] played out so uh but yeah i get what you're saying and i'm gonna talk completely out of the other

[00:28:59] side of my mouth although your show may not should not in my opinion be named something something

[00:29:05] podcast if you actually use searchings and optimization to where uh i'll just throw an example

[00:29:13] and do some self promotion the tech john we never refer to it as a podcast but you know i do all

[00:29:18] kind of searching optimization so if you type in the tech john podcast it will be the first thing

[00:29:22] that comes up um even though when it comes up it's just going to be podcast artwork my name and

[00:29:29] my host name um you don't really see the word podcast anywhere but i know that that's how people

[00:29:34] will search for it so i'm doing that from a search engine optimization standpoint is just that

[00:29:38] the show itself is not named that yeah yeah and it's j a w n just in case you're all out there looking

[00:29:47] for it here's another thing um this is just a tactical thing that i do i so my name my first name is

[00:29:54] rob with two b's my last name is done wood but it's spelled funny so i regularly tell people how

[00:30:01] to spell my name rob with two b's uh or i will spell my last name out for them i know that when

[00:30:07] most people hear the tech john they're going to think the tech j oh h n why would you not that's

[00:30:13] that's the way that john is spelled uh unless you're from philadelphia when you know that oh they're

[00:30:18] talking about john j a w n um so one of the things that i do when i am telling you the name of my show

[00:30:25] i will say head over to the tech john dot com the tech j a w n i i say that almost uh you know

[00:30:33] unconsciously at this point because i know that most people are going to type the name in wrong

[00:30:37] so i actually spell the name out just so that they can get it and let me tell you once i started

[00:30:44] doing that just the number of uh you know like i can actually you know i look at things like the

[00:30:50] number of searches that happened after a show episode goes live um and the fact that i always say

[00:30:57] the tech j a w n i will actually google trend that and see i can i can literally see that thing bumps

[00:31:02] up from Tuesday afternoon through Wednesday because people are listening and then they're doing a

[00:31:07] search so um so that's just just another little tip that uh what we'll throw in here uh as we

[00:31:14] said this is one of those things to where we uh we we kind of go left sometimes but that was

[00:31:18] i think that was just a good point to bring out so we might have to make this his own clip at some

[00:31:22] point yeah uh agreed so let's see here we've got define your premise um on what your show is going

[00:31:31] to be about who should be watching your show why they should be watching your show what they want to

[00:31:35] get from it when they listen we've got our title we secure our socials artwork uh i see you just

[00:31:42] through in music here uh what is your thoughts about getting your music for your show as a tactical

[00:31:49] thing that you can do towards the beginning of it if you were using uh well if you're even if

[00:31:55] you're using YouTube but if you're using new uh tiktok or instagram there there's music that

[00:32:00] you can choose from and a lot of that is popular music so if you just want to have you know popular

[00:32:05] music in the background or a common uh sound in the background of your of your videos because you want

[00:32:14] that uh little extra i don't know ump to make it sound uh more interesting or to make people stop and

[00:32:23] listen to what you have to say you can get that all with with those those organizations those companies

[00:32:30] but if you're doing a podcast or a youtube video and you want something that sounds unique

[00:32:35] well you could do a couple different things there are um people out there who will write you a

[00:32:44] uh uh some intramusic i paid i think was three hundred dollars for a show that i did on Nintendo

[00:32:51] you can also go to like i said fiverr upwork uh you could go into if you have a mac you can go into

[00:32:59] garage band and you can make your own if if you have that kind of a talent um but you have to have

[00:33:06] something to welcome people into the show there um that's just kind of what people are expecting

[00:33:13] you know leave it to be that you know leave it to be ver had it's intro song uh what was another

[00:33:19] popular one uh Andy Griffiths show uh good times is a great one cheers is great one yeah go ahead

[00:33:27] would you say bro i just want to say yeah you these these intros they do a couple of thing they

[00:33:32] they they basically set the mood for the show but there is something that you know i want to imagine

[00:33:37] there's some psychological thing with at the beginning of a show where you hear the same thing

[00:33:44] over and over and over again um if i hear well they're moving on up i don't need to know anything

[00:33:51] out i know what that is i know that that's going to be an episode of the Jefferson's um you know if

[00:33:57] i start here do do do do do do do if i hear that and i'm not a singer so i'm not going to try to

[00:34:01] hum this song or sing it out but if i hear that i know it's cheers i i just know and these are shows

[00:34:06] that have not come on in 30 years uh you know man 20 20 years 25 years or whatever the case is

[00:34:13] but uh you just know that those are what shows are so i think it's the same thing

[00:34:18] when it comes to creating youtube shows when it comes to creating audio first shows uh or podcast

[00:34:24] or whatever the case is i do believe however that brevity is oftentimes better

[00:34:34] you will not you know people generally don't want to listen to a seven minute prologue

[00:34:41] but you know you know before they actually start hearing content they generally are going to

[00:34:45] want you to get right to it uh i have a you know if we go back to that some of our podcast

[00:34:50] it has a very long intro i don't know that i would recommend intro that long now i don't know

[00:34:58] that we could change it at this point because the fans of the show so know the intro and basically

[00:35:04] our intro we had a you know you know good friend of the show kiss you know Chris dutra actually sound

[00:35:09] engineer and created uh you know this intro for us where he went and actually grabbed clips from

[00:35:15] you know exciting moments you know from years past of the show and put that into an intro so you're

[00:35:21] almost listening to um a trailer so to speak and it's not the length of a trailer like say

[00:35:28] you know intro is generally only about a minute but that's a little law before you know to make

[00:35:32] someone listen to a minute of music before they actually get to the content but i think that

[00:35:38] it is always better to have something there because it just kind of sets the tone it gets people

[00:35:42] into the mindset of they're going to be listening to whatever show they've become accustomed to that

[00:35:47] thing being at the beginning of the show yeah let's talk about the smr podcast uh intro though

[00:35:53] because the thing that that particular intro does really well is it tells somebody who's never

[00:36:01] listened who you folks are like you know exactly who everybody is on that show from rod to Chris

[00:36:10] to north carolina just became a country like all of that stuff uh and and robs uh those are

[00:36:19] what would you say the gentleman's name was that created that for you Chris dutra he

[00:36:23] create he captured the heart of that show in four or five clips with that music yeah

[00:36:29] and it's like to me to this day now like did that show has been running since 2008 i think we're

[00:36:34] at episode six hundred and sixteen or something like that you know for a show that we probably do

[00:36:40] we lit this you know this last year we've really you know because everybody is super busy we've

[00:36:46] really pulled back but we generally do about forty episodes a year of that show we've been doing

[00:36:49] it for a decade and a half now but people know me by what had happened was now that's not my saying

[00:36:55] that that is a saying that i'm not saying that i take credit for that but it is something that i say

[00:37:00] so often that people actually know that i am joking on myself when i say that because they hear

[00:37:06] that in the intro of that show uh i completely tuned you out uh you know that that is Chris not

[00:37:11] listening to a word that rod has to say yeah so um you know so as fun as that is and we you know

[00:37:18] we've we said do we want to change this and it's like i don't know that we can and that you know

[00:37:23] that is we've won awards for that intro it's it's it's it's a good intro uh it is really good intro

[00:37:31] but in today's world of people just not having attention spans it is a long intro and i'll make

[00:37:39] a distinction although it is a music bed there it is the three of us talking so you're actually hearing

[00:37:45] conversation that is introducing what the show not introducing the particular episode we don't do

[00:37:51] that it is just introducing that here are the high jinks that you're going to get in this kind of show

[00:37:55] and um and like i said if i had it to do over again today i don't know that i would go with an

[00:38:01] intro that long because we do get people who listen to the show and when you're looking at your

[00:38:09] you know your metrics is like oh they didn't even get a minute and they never got through the intro

[00:38:13] or they'll skip past the intro i mean you can depending on how people listen you can kind of see

[00:38:17] what they're doing how they're listening to it and i noticed that as we move further from

[00:38:21] 2008 when we started we see more and more people who drop off in that first minute and i just

[00:38:27] think that's because it's just people's listening habits have changed which is why i would say today

[00:38:32] i don't know that i would do a you know an intro that's like a minute and eleven second long

[00:38:36] right right and i will say if if there was going to be an exception to the rule that your

[00:38:41] your intro for s and r podcast is what a really good example of an exception my my show

[00:38:49] has a 22 second long intro i i have another show with a friend of mine that's we're going to reboot

[00:38:57] in march and i want to say that that show is even less for the intro for that song or for that

[00:39:04] particular podcast so i would between 15 and 20 seconds is really where you want to be you want

[00:39:11] that key up like if you ever listen if you ever watch tv and or in a sporting event and there's

[00:39:17] a little chime and that kind of refocus your attention back on the ticker on the bottom of the screen

[00:39:23] or the lower third that that's the kind of thing that you're trying to do with your show um

[00:39:30] i'll give you another example let's go way shorter what do you think of when i say

[00:39:34] dun dun dun dun you know what that is that that is the that is the that is the intro and has been

[00:39:39] the intro for sports center for years then in that that that that's what that's what the intro is

[00:39:45] now you've got other shows that have done their own intros to their shows and stuff like that but

[00:39:49] it's like you know that that is okay sports centers coming up let me look and see who who got scored on

[00:39:55] who got lost you know who got dunked on or something like that you know that that's what's coming next

[00:40:01] and a show that you know that is uh that i you know the show has been going on for years but

[00:40:06] i just kind of took it over back in july daily take headline the intro for that show there is a

[00:40:13] seven seven second music bid and we do the intro of the of that day show over that music bit

[00:40:21] but i don't know that we could do the show without that it's like it's it is it is basically this

[00:40:25] lets people know what they're getting and then we get into the you know the daily take headlines

[00:40:28] let me use the exact same bid to exit the show out it's literally seven point eight second fall

[00:40:33] so it's one of those things for you know from a music standpoint um you will hear a lot of people say

[00:40:39] oh i don't want that i don't you know i you know i you know i want to just get i just want to start

[00:40:44] to show off and start having uh content being disseminated um my experience as a podcast where i've

[00:40:51] been doing as i said since 2006 so i think i'm you know i'm going on 18 years uh you know into my

[00:40:57] career as a podcaster i don't think that not having a proper show intro um you don't i don't want to say

[00:41:06] you have to have a music bit but i believe that you have to have an intro at some point you should have

[00:41:12] something that is telling people who you are what the name of your show is and what the name of

[00:41:18] the people that they're hearing on the you know hearing any audio or seeing on the screen are

[00:41:23] i think if you have not done those things you have basically done yourself your audience uh

[00:41:27] you know a disservice we've talked a lot about podcasting let's move on to

[00:41:33] the actual um the video part of this which i'm not as uh uh i'm gonna be honest uh

[00:41:40] experienced in but here's some things that i've noticed i listened uh or i i i spent a lot of time

[00:41:46] on tiktok uh one of the tiktok accounts i follow is somebody who seems like they were trained as a

[00:41:55] news presenter she usually is standing in front of like a plant um maybe there's some

[00:42:03] decoration in the in the background and she has the camera set up a certain way so every single time

[00:42:11] as i'm flipping through tiktok if i see her she always has really good information i will stop but i

[00:42:17] don't recognize that it's usually her i recognize her background before i recognize her and she does

[00:42:24] have a certain way that she dressed on most tiktoks but it's always the background that catches my

[00:42:30] so if you're gonna be doing something like instagram or you're gonna be doing um youtube you should

[00:42:36] have a set that you're doing uh this from unless unless your particular show is about something

[00:42:43] that's out in the woods then that doesn't make sense but even that i guess is a set but you should

[00:42:48] have something that people can recognize uh because it takes just a second to scroll away from a

[00:42:55] a a tiktok or an instagram post what do you think about that Rob? i think that's an excellent point

[00:43:01] because it goes back to something i think i said a little earlier people recognize like you know

[00:43:07] done it done it you know what's coming so if you've gotten to the point where people have

[00:43:12] have watched enough of your videos to where they know this is how video x starts whenever there's a

[00:43:19] new video we don't have no idea what the video is going to be about but i tend to like this person

[00:43:24] i tend to like the content they put out so when i see this background oh okay let me let me stop it

[00:43:30] is almost like a middle marker to let you know oh hey pay attention something that you generally

[00:43:35] like is coming up and there's probably like i said you know i'm not a psychologist but i would have

[00:43:40] to imagine if there's some some psychological uh you know uh you know uh rashing now for why that works

[00:43:46] why do we you know why do we know the sports center jingle why do we know any jingle well because

[00:43:53] we've heard them so many times we associate that sound with the audio with the video that is

[00:44:00] coming after it even though that those things may be very different but we know that this person puts

[00:44:05] out good content i'm going to stop and watch because it's it's almost like a pattern interrupt

[00:44:10] you're just you know you're just scrolling through and you see something and it interrupts the

[00:44:13] pattering because you recognize it you stop and then you you pay attention and when you're talking

[00:44:19] about tiktok videos when you're talking about instagram rails when you're talking about uh you know

[00:44:24] you know these type of things pattern interruption can mean a difference between something going viral

[00:44:30] and something not going viral you know the fact that people notice it as you oh let me stop on this

[00:44:35] and then the algorithm picks up oh wait a minute we've got 800 people that like this well those are

[00:44:39] 800 people who knew your stuff was coming up or they recognize your stuff when it came up but it's

[00:44:44] still 800 people so now the algorithm is saying oh well let's put this in front of more people because

[00:44:48] it is something that clearly 800 have liked let's go see if there's something you know if there's

[00:44:53] any more people who would like it that's just how the algorithms work so i am a huge fan for pattern

[00:44:57] interruption in a good way when it gets people to stop and pay attention to the content you have

[00:45:02] coming up i'm going to I want to do an experiment with your rob dee do you folks in columbus do they

[00:45:08] have empire commercials um empire tell me i've heard the name empire but i do really don't know

[00:45:18] i don't even know what they do i have no idea but i can sing their jingle which is five eight eight

[00:45:23] two three hundred empire yeah i have no clue as to what they are what that is but i do know that

[00:45:30] i've heard that jingle before yeah i i genital because as you're talking i'm sitting there thinking

[00:45:35] i think that's the first thing i thought of when you said pattern interruption and with the uh

[00:45:40] the call back to uspn but i don't i i i'm going to look it up right here because i don't i don't

[00:45:49] know what they do maybe carpet cleaning empire carpet um that is exactly what they are carpet cleaner

[00:45:56] there we go um one eight what is it one eight seven seven cars for kids oh you know what

[00:46:07] uh i know the name of that number just because you hear it so often and it's like this is the

[00:46:13] cheesiest commercial ever but i tell you what my wife and i got rid of uh you know of a car that

[00:46:20] you would call a hoop dee back in the day and guess who we called to come pick it up one eight seven

[00:46:26] seven cars for kids that that one most jingles don't irritate me that one does and that one's

[00:46:32] going to stick with me for the rest of the day um i don't know why i let the organizations find

[00:46:38] i i just it grades on every nerve i have that that particular jingle so let's see here let's just

[00:46:45] recap again buddy so we've got define your premise um and make sure you're flexible when you do it uh

[00:46:50] define you know who your podcast is for uh well you know what why are you creating it for a particular

[00:46:55] audience why that audience to listen to you and what are they going to get from it once they do

[00:47:01] your title is very important so you want to come up with your title relatively early on you're

[00:47:06] going to want to say once you have your title you're going to secure your socials that are related

[00:47:10] to that title you're also going to look at artwork uh you know uh that is going to be related to your

[00:47:15] title and you want to look at music that is related to your title so uh so let's move into probably the

[00:47:21] last topic we'll talk about this it's a tactical thing that you should think about when you are

[00:47:25] first starting um we will have episodes where we're going to talk about how to record mic placement

[00:47:31] technique all that kind of stuff but let's just say that you have jumped forward a little bit in your

[00:47:35] recording content well where are you going to ultimately host that content so something that you

[00:47:40] can do relatively early on in your podcasting or uh you know if whether you're creating youtube

[00:47:46] videos or the you're creating tech talks what are you doing live streaming on twitch once you know

[00:47:51] where your content is going to go you want to secure the hosting for that so clearly if you're creating

[00:47:56] youtube videos youtube is your host if you're putting stuff on twitch twitch is your host in the other

[00:48:00] social media platforms are your hosting as well specifically when it comes to podcasting now

[00:48:05] you generally are going to have a podcast host you can think of a podcast host in the same way

[00:48:09] you would think of a web host if you were going to build your own website let's say you're going to run

[00:48:13] WordPress on your own website or ghost on your own website with that website needs to run on a server

[00:48:19] somewhere and that's going to be a web you know I mean a web hosting server well for audio you want

[00:48:26] a podcasting host so so so Bode what thoughts do you have on getting your podcasting host up front

[00:48:34] so there there are so many different options right there's simple cast there's castos

[00:48:40] there is a cast pod bean what's what's the big one um then i'm forgetting

[00:48:50] there's tons lipson lipson like the first one okay I mean they're just like there are dozens and

[00:48:58] dozens and actually there's hundreds and hundreds of web hosts it's probably not as many

[00:49:02] podcasting host but there are many dozens of them you know you know just here in the united states

[00:49:08] definitely around the world there are you know probably in the hundreds if not more of places where

[00:49:13] you can host your audio I I have ones that I like um I would just say do a bit of research figure out

[00:49:25] what options some have so for example if you know that at some point you want to do a private

[00:49:32] podcast and a private podcast is one where you're going to put it behind a paywall or you're just

[00:49:37] going to make a private where only certain people can listen to it then it might make sense for

[00:49:41] you to actually go to a podcast host it offers that uh is not something that everyone does uh so

[00:49:48] if you if so if you know you're gonna do that and you go to a host it doesn't offer private

[00:49:52] podcasting then you will need to use a third party solution to offer third party podcasting

[00:49:57] to your to your community which is okay many many podcasters and i'll probably say most podcasters

[00:50:01] actually probably do use a third party system for if they've been podcasting for any left of time

[00:50:07] but if you know upfront you're going to have a private community you definitely want to look at

[00:50:10] probably you know you want to look at host it offer some level of private podcasting um

[00:50:16] be beyond that pretty much every you know these these systems all tend to work the same like I said

[00:50:23] I have my favorites on the ones that I've worked with but I've actually had people say it's like

[00:50:28] well how come you didn't recommend this one or how come you to recommend that one is because

[00:50:32] once you find one that you like you kind of tend to stick with it so although I have used probably

[00:50:39] half a dozen different podcast host I haven't used 60 different ones so I only tend to give

[00:50:45] recommendations on things that I personally have used and can recommend so and you've mentioned

[00:50:50] them um I currently have a podcast running on a cast currently have podcast running on lips and

[00:50:56] currently have podcast running on bus sprout currently have podcast running on uh you know

[00:51:01] running on castos and then I've used several other uh you know host at the end of the day

[00:51:09] they pretty much all do the same thing in pretty much the darn near same way and it's just cool

[00:51:15] do you find um that you like and you're comfortable with but understand that when you make these moves

[00:51:21] you're not locked into them forever but they do tend to be long term commitment so you know

[00:51:26] it is rare that someone's gonna say well I'm going to be on this podcast host this month and I'm

[00:51:30] gonna be on another one next month and then I'm gonna change again at the end of the year usually

[00:51:34] you're making these decisions for the long haul so I say go ahead test them out check them out see

[00:51:40] what features you like what you don't like and just make sure that you know that when you when you

[00:51:44] when you sign up to one you probably should be planning to be with them for at least a few years

[00:51:51] if you don't see if you think oh well I'm gonna I want to get on this host until I get to this point

[00:51:56] and then I'm gonna switch that is probably not the best way to go about it you might want to go to

[00:52:00] whoever you want to switch with before you actually even start because it is not a I have moved

[00:52:06] a podcast from one host to another before it is not a trivial thing to do it's it's gotten much

[00:52:12] easier today but I did this probably 10 years ago it there's there's there's a lot that you

[00:52:18] uh you know you have to think about links and all that kind of stuff that you know they get broken

[00:52:22] podcast players are different you just want to make sure that whoever you're going to go with you

[00:52:26] you want to you want to make sure that they're going to work with you at least for a few years

[00:52:30] that kind of goes into just not just podcasts but but all of these different platforms like

[00:52:37] it's gonna it's what benefits you the most right uh another podcast that was actually built a podcast

[00:52:45] hosting platform that was actually built by a podcaster is Dan Benjamin's fireside.fm I've

[00:52:51] used that before I have no complaints I don't currently use it but he Dan does a great job

[00:52:56] Dan is a well-known podcaster in the podcasting space and he put a lot of things into this

[00:53:06] particular platform that he wanted as a podcaster so if you're if you if you if you value a Dan

[00:53:13] values then this is going to be a good option for you because he has expertise in that space

[00:53:18] he's just not like I'm gonna make money by creating something he went out because he can program

[00:53:23] and created something that works for the way that he creates podcasts so all of these options are

[00:53:33] all these options are available to you they can be very can uh overwhelming but what you want to

[00:53:40] make sure that you're doing is and this I cannot express stress this enough is if you are

[00:53:47] uh using anchor.com or using youtube or tiktok those are not your platforms those belong to big companies

[00:53:56] who don't care about you you can get an audience you can make money on these platforms for sure

[00:54:03] but they will change their policies and it will affect you um maybe not in a huge negative way

[00:54:11] but like I don't know it was like 10 years ago Lindsey Sterling and a bunch of other youtubers

[00:54:18] youtube made a change and it really affected their their income from youtube based on that change.

[00:54:23] I um I tend to try to be very careful with how I say this but I

[00:54:31] I don't want to say I have a problem with is this very strong way to say it I don't want to say

[00:54:36] I have a problem with i'm just very weary of free solutions. Now when you look at youtube

[00:54:43] I have no concerns that youtube is not going to be there tomorrow no concerns at all about that

[00:54:48] what I would be concerned about is that youtube dictates how my content exists on their platform

[00:54:55] why because it's not my platform it's their platform uh there are a lot of people who are really not

[00:55:01] happy with Spotify right now. Spotify bought anchor a few years ago anchor was a really cool

[00:55:07] you know um you know podcasting platform that you could use your phone to create shows with

[00:55:13] well they just decided that we're we're we're we're partnering with Riverside and we're getting

[00:55:18] getting rid of Spotify for podcasts which is basically the old anchor so people who were

[00:55:24] creating their shows and you could actually create a quality show all from your phone with anchor

[00:55:29] that goes away in a few months so there are now folks who are really scrambling and are

[00:55:34] says like I can't believe that you did this to me and I'll always say it's like you have to believe

[00:55:38] that when you are running your business and you're not paying for the services that you use

[00:55:45] you are now part of somebody else's business model and you have to really think about that

[00:55:50] Spotify is doing what is in their best interest they're not I don't want to say they're not thinking

[00:55:54] about their customers but they have determined that running this platform um there were allowing

[00:55:59] these people to do these things for free is not basically worth the bang for the buck that we are

[00:56:05] putting after it so we're going to make a change and now you have a lot of podcasters who are now

[00:56:11] scrambling what do I use? I only have the ability to make my podcast on my iPad I only have the

[00:56:17] ability to do it on my iPhone my iPhone my Android tablet my Android phone whatever the case is so

[00:56:23] now what do I do they're scrambling to go try to find another platform whereas you don't have

[00:56:30] those issues to the to the same extent and I want to be careful with how to say that because

[00:56:35] you can be paying for a platform and that platform also decides it's going to make a change

[00:56:39] you just don't see it with the frequency that you see it when you're talking about free platforms

[00:56:45] and once again at it because voting you said this is the same you know the best way it's like

[00:56:49] you know when you are in their ecosystem you're in their ecosystem YouTube is making changes because

[00:56:54] those changes are what's best for YouTube not necessarily what's best for you when you control your own

[00:57:00] hosting you you know YouTube is not going to come to me and say hey we don't like how you're

[00:57:06] uh not hosting on our platform and we're gonna we're gonna ding you there's no one to do that I'm paying

[00:57:12] a company this long as I'm not violating uh you know the law or violating rules that they have put

[00:57:17] in place my content is going to exist they're not moderating that I'm just I'm just able to put my

[00:57:22] content the way that I want to put it so you always have to think about that when you are using

[00:57:27] free tools and I'm not I'm not anti free tool at all I want I don't people misunderstand or

[00:57:31] misconstrued what I'm saying it's just to understand that when you use a free service you are now

[00:57:36] part of that ecosystem of that service their goal is not for you to necessarily be the biggest

[00:57:41] podcast or content creator in the world their their goal is for you to be as big as you can be while

[00:57:46] making money for them because trust me they're not doing this uh at all loss just to be good you

[00:57:52] know to be good stewards of the world they're doing it because they expect to make a dollar on the back

[00:57:56] in and when things change they're going to change things to continue to make those dollars yes

[00:58:02] and it is it is if you're using I'm gonna use YouTube as an example and again just like Rob I have

[00:58:08] no issues with any of these companies I have a lot of friends that use anchor and I've just

[00:58:12] finding this out with the Riverside thing but I have a lot of friends that use anchor for their

[00:58:16] shows and they are very small and they are very content with using that uh with that service they

[00:58:22] have I've heard no bad things about it right um but YouTube is an example if you build your whole

[00:58:29] audience and your whole business on YouTube and then YouTube makes a change and you want to pull

[00:58:34] your audience away from YouTube to a different platform extraordinarily difficult to do if I'm

[00:58:41] I'm hosting on Acast for my other show and the show I guess so Robin I have different shows that

[00:58:47] host a cast host on Acast if Acast makes a change Robin that we don't like Robin I can be like

[00:58:55] cool bro we'll see you later and we change to a different podcast host through because we have

[00:59:02] an RSS feed we can make that change and not all of our audience is going to come with this

[00:59:07] because there there is some people that get dropped to the cracks but most of that audience is coming

[00:59:12] with this so use these tools for what um they're most useful for which is building an audience and then

[00:59:20] robs big into building email list and he has converted me completely use these tools to build your

[00:59:27] email list use these tools to send people to other things that you're doing in other places so that

[00:59:33] you are kind of diversifying your audience so that you're not stuck if the decision is made or

[00:59:40] a company goes away you have some sort of a recourse with your audience Rob you know Teja Kostodi

[00:59:52] right so she had a huge issue with YouTube recently maybe we can get take because I know you know

[00:59:58] her personally maybe we can get her on at some point because she had a huge issue with YouTube

[01:00:04] demonetizing her whole channel a couple months back I don't even know if that was

[01:00:10] that has been corrected or not I don't know that it's been 100% resolved but I don't hear people

[01:00:16] complaining about it with the same fervor that she was you know you know in the latter half of last

[01:00:22] year but it was it was absolutely an issue to where YouTube was demonetizing or suppressing

[01:00:31] the amount that people could make and they couldn't tell you why they were doing it oh that's

[01:00:36] the reason that was yeah yeah yeah yeah yeah okay well why are you doing this and it's kind of like

[01:00:41] well because you know it's you know I don't want to make a light of the situation because

[01:00:47] I mean it's it's it's significantly affected people to where when you think about how many people

[01:00:52] it was affecting is probably millions of dollars that you know was not moving you know for folks

[01:00:57] but yeah it was they were looking at content and it was it was an issue on their end they knew it

[01:01:06] was on their end but it's like hey you know what are we to do it's like only a platform like YouTube

[01:01:14] could do that if it was a cast doing that they could not just say hey well you know do what you

[01:01:18] got to do and it's like all right I'm gonna move over to lips and right fast because although I said

[01:01:23] earlier it is a hassle to move you know a podcast from one platform to another it can be done

[01:01:30] on relatively you know in a relatively straightforward way there's just things you just hurdles

[01:01:35] you've got to jump through when you do it but if you're hosting one you two and that's where all your

[01:01:40] audiences you can't just say well I'm gonna take my videos and go someplace else you can kind of

[01:01:44] but the audience is not going with you because that out you know this is the thing that people need

[01:01:48] to understand about YouTube in particular it's not just YouTube it's YouTube it's Twitch it's all

[01:01:53] these things the people who follow you are not your followers that you don't own that you don't

[01:02:02] own your subscriber list you don't you don't own that that is owned by the company that you are

[01:02:07] contracting with to have your content on their platform that is YouTube that is Twitch that is

[01:02:11] Instagram or whatever the case is so the only thing that you would be able to own as far as that

[01:02:17] is like you build your own social media platform or you get an email list to where you can now move

[01:02:22] people through a funnel to where you get them from just subscribing to your content on a platform

[01:02:27] to now subscribing to your newsletter that you ultimately have control over and we can we can

[01:02:33] definitely dive into that in another episode but yeah I you know I do remember a tajia she put out

[01:02:40] a video or two or three or four five or six I mean there's quite a few where she was describing

[01:02:45] in detail how it was just wrecking the businesses she had built up on on on on YouTube and it was

[01:02:52] of no fault of anything that she did it was it was a YouTube issue and that's that's what makes it

[01:02:57] you know bad in that way it's like YouTube acknowledged that they had the issue yet they were still

[01:03:02] depressing income and earnings for you know for you know thousands of of their creators

[01:03:08] yeah and it wasn't like it wasn't affecting I mean maybe it was if it was affecting Marquez Brownlee

[01:03:13] or somebody that was big like that Mr. Bees they have they have somebody they can call

[01:03:20] I doubt the tajia has somebody she probably has somebody she can email I don't know that she has

[01:03:25] somebody that she could call you know Mr. Bees Marquez Brownlee folks that you know Peter McKenna

[01:03:32] folks who are making that level of content not only do they have somebody that can call if

[01:03:36] they were to complain publicly somebody will call them yeah for sure you are sure so so so

[01:03:43] so Boatie I'm looking to like we we want for an hour talking about these things when we actually

[01:03:47] I think we crossed off all the things that we had on our list is there anything you want to want to wrap

[01:03:52] up of be on the post no Rob I honestly thought we'd go 30 minutes I feel like we could go another two

[01:03:59] hours it's impossible with us I think this is good content so I'm just I'm just going to wrap up so

[01:04:05] basically tactical things that you can do when you're getting started the very first one is define

[01:04:13] your premise and your premise cannot be I want to start a TikTok channel or TikTok account

[01:04:18] I want to start a YouTube channel I want to start a podcast that is not the premise you want to be

[01:04:24] deeper than that because once you get into the the grind of creating content you want to actually

[01:04:30] be creating content that you care about and as importantly that your audience is going to care

[01:04:35] about and if you're just trying to why I want to talk about this because it is because it is popular

[01:04:41] you can basically you know run yourself ragged really really quick with that so define your premise

[01:04:47] and be flexible in doing it you want to make sure that your podcast people know why you're creating

[01:04:52] it who you're creating it for why they should be listening to you and ultimately what they're

[01:04:56] going to get out of it the next thing you want to do is a tactical thing grab your socials if you

[01:05:03] know or I should say first come off the title of your show you know what is the show of your name

[01:05:08] what is the name of your show going to be preferably do not put the word podcast into it if it is a

[01:05:13] podcast you know but come up with the title for your show once you have your title secure your

[01:05:19] socials because you want to make sure that even if you're not posting one everything every time

[01:05:23] you release an episode you at least have them so no one else can kind of you know encroach on

[01:05:28] your on your brand once you have your secured your socials start thinking much artwork once again

[01:05:33] if you are a podcast try to stray away from using a podcast microphone as the primary asset in your

[01:05:42] actual artwork you know your face would be a really really good thing you know if you're if

[01:05:49] you're doing an interview show and your in your name is on the show but you know you know try

[01:05:54] to stay a stray away from putting podcast in the name and try to start away from putting

[01:05:59] podcasts microphones in the artwork music very very important it shouldn't be long and unless you

[01:06:06] you know you know you know you can be a couple of seconds from maybe 15 or 20 but you probably

[01:06:12] want to have something that is going to be fairly you know rememberable so that when people hear

[01:06:17] it they know your content is coming up and then the you know the last thing we kind of jumped into

[01:06:23] was just hosting where is your content going to go now if you're creating your content if you're

[01:06:27] a youtuber that made you know that you know where it's going to go is in the name if you're tick tock

[01:06:32] where it's going to go is in the name so if it's basically social media you know type of content

[01:06:37] that you're creating you're going to be on those platforms but when it comes specifically to

[01:06:42] podcasting you want to think about your hosting where are you going to go and get your own third party

[01:06:47] host that is going to host your content and as I said they all pretty much work the same way with

[01:06:52] things you should think about are if you are going to do a private podcast if you know you're going

[01:06:57] to bring people behind a paywall think about those things upfront it may cost you a little bit

[01:07:02] more week one month one you know quarter one but it's a lot easier to do that upfront than they try

[01:07:08] to okay well now I know I need to get a you know to get a private you know RSS feed I've now got

[01:07:14] to go and pay for a third party service it will usually cost me more than I could have done if I

[01:07:18] were done it all in one or you've got to move to a new host so you can support that so those are

[01:07:24] the big things that I think that we wanted to talk about tactically as far as getting started with

[01:07:30] your content but I would just say this just start you know I will probably say this in many

[01:07:35] episodes when you first get started creating content it is going to suck how can it not you've

[01:07:40] never done it before it's not going to you know you're 50th episode should be better than your

[01:07:44] first episode if it is not then there's probably a problem but just start you're not going to be

[01:07:49] able to read every book and read every you know watch every youtube video and soak in all that

[01:07:54] information and think that okay now that I've now that I've watched 900 hours of content I'm going

[01:07:59] to be able to create the perfect show consume the content like we booty and I are putting out to you

[01:08:05] but don't consume it to the point to where it is debilitating you from actually getting started so

[01:08:09] I would just say my last point body was just to tell people to when you decide you want to do

[01:08:14] what starts not going to be great at first but it'll be better the second time that there are

[01:08:19] time to four times and I'll just add one thing is be kind to yourself when you're doing this

[01:08:25] because there's plenty of people who might not be kind to you so you might as well be kind to yourself

[01:08:30] and build those relationships with the people who are kind to you all right man good episode

[01:08:36] and like I said we I think we went probably twice as long as we thought we were going to but

[01:08:40] it's good content it's good content it is all right so thank everybody for joining us for

[01:08:47] this episode and we will see you in the next episode