Part 2: Ashley Losch: Meaningful Engagement

[00:00:00] [SPEAKER_02]: Don't quit. It's going to be hard. You may not have that community right away. If this is really what you want,

[00:00:07] [SPEAKER_02]: you've got to stick with it. It's about the long game, not the short game. And viral success actually isn't necessarily what you're going for.

[00:00:17] [SPEAKER_02]: It's community to Rob's point. So if you have 100 engaged followers that are enjoying every day,

[00:00:25] [SPEAKER_02]: you've built a community of 100 people. If you have 100,000 people and 10 people are engaging every day, that's not really what the goal was.

[00:00:41] [SPEAKER_00]: Welcome back to Beyond The Post with Rob, Don't Want And Bodie Grim.

[00:00:44] [SPEAKER_00]: In this episode, we conclude our interview with Ashley Losch from Blue Home at Media.

[00:00:48] [SPEAKER_00]: When you listen or watch, you'll notice something a bit different about this part of our conversation.

[00:00:51] [SPEAKER_00]: Ashley asks questions of Bodie and I, and we answer. So sit back as we take you Beyond The Post for the conclusion of our conversation with Ashley Losch.

[00:01:08] [SPEAKER_00]: But yeah, Bodie and I, podcasting is kind of our thing. It's not our only thing, but it is definitely kind of our thing.

[00:01:16] [SPEAKER_02]: Why do you love it?

[00:01:18] [SPEAKER_00]: For me, I like to talk to people. And I brighten up when I feel like there's something that I know,

[00:01:27] [SPEAKER_00]: that can help someone else, and they want to know, and I'm giving that information to them.

[00:01:33] [SPEAKER_00]: That is the best thing for me to explain something to someone, and then they can take that and get some type of transformation from it.

[00:01:41] [SPEAKER_00]: So for me, what a podcasting came in. It was, you know, like, it's gone on 20 years ago, you know, back almost at the beginning of podcasting.

[00:01:51] [SPEAKER_00]: It's like I started podcasting at two ninth of 2006. So it's been a minute.

[00:01:58] [SPEAKER_00]: And I just like getting that information, seeing folks, you know, like their eyes brightened when they get something when you're trying to give it to them.

[00:02:07] [SPEAKER_00]: So for me, that's what it's always been. And I'm kind of a tech person. So I spend a lot of time talking about tech, but I also like the art of podcasting.

[00:02:15] [SPEAKER_00]: So, you know, just when I can explain to folks is like, you know, I tell people, I'm not any smarter than anyone else.

[00:02:21] [SPEAKER_00]: I've just been doing this so long. I have probably tried everything wrong and kept notes. So I may be able to help you get past some things a little bit more quickly.

[00:02:30] [SPEAKER_00]: Then if you were to just go and try it on your own without taking some knowledge from somebody that's been there, done it.

[00:02:35] [SPEAKER_02]: What do you think your biggest misstep was?

[00:02:39] [SPEAKER_00]: It's funny. I just put this on social media probably in the last day or two.

[00:02:43] [SPEAKER_00]: I can't say what the biggest is because I started so long ago, the podcasting was so brand new.

[00:02:49] [SPEAKER_00]: It's evolved.

[00:02:50] [SPEAKER_00]: Yeah, it's evolved so much. One of the things that I personally wish that I would have done at the beginning was really focused on community,

[00:02:59] [SPEAKER_00]: whether it be building an email newsletter, whether it be building a community, but giving the, you know,

[00:03:07] [SPEAKER_00]: community to get back at me and to also get to each other and have conversation with each other.

[00:03:13] [SPEAKER_00]: For me, it has been I'm going to it's efficient.

[00:03:17] [SPEAKER_00]: I'm going to say this one time and then let it go out to many people but I didn't in the beginning give people the opportunity to come back and say,

[00:03:24] [SPEAKER_00]: Well, what about this or what about that?

[00:03:26] [SPEAKER_00]: They just had the hope that I would come across those type of questions in the next episode.

[00:03:31] [SPEAKER_00]: So for me, I would have if I could go back and do things over. I would have absolutely focused on definitely setting up an email newsletter,

[00:03:40] [SPEAKER_00]: not necessarily even a newsletter and email list to where I have the ability to send information to people in the naked reply and send stuff back.

[00:03:48] [SPEAKER_00]: You know, newsletter could come down the road.

[00:03:50] [SPEAKER_00]: I would also think about potentially setting up a some type of community so that it's not just one to many.

[00:03:55] [SPEAKER_00]: It can be one to many and then many to one or many to some in the case of, of body and eye and just giving people the opportunity to have the opportunity to go back and forth.

[00:04:05] [SPEAKER_00]: And then I think that the most important part about community is not just everyone talks to me.

[00:04:09] [SPEAKER_00]: I talked to everyone else is that when they talk to each other amongst themselves, when you get people talking about your episode amongst themselves,

[00:04:16] [SPEAKER_00]: You know that you've actually got something right there. So those are probably the things I would have done differently knowing now what I knew then.

[00:04:23] [SPEAKER_02]: Yeah, interesting. Where about your body?

[00:04:26] [SPEAKER_01]: So I started in the fire service in 2000 as well, but I was just a couple days after you because I was like the first Monday after the millennium turned over.

[00:04:36] [SPEAKER_01]: So I don't know if you know this everybody, but people in the fire service are mostly chocolate dates so they don't know anything about technology.

[00:04:43] [SPEAKER_01]: I came from a technology background.

[00:04:44] [SPEAKER_01]: I love talking like I was talking about electric cars and hydrogen cars way back when and I got very little support from my friends in the fire service because they all drive diesel trucks and electric cars will never work.

[00:04:58] [SPEAKER_01]: In my wife who I loved dearly and I've been with for married 24 years together over 30 years, dated in high school.

[00:05:06] [SPEAKER_01]: She doesn't want to talk to me about electric cars. That's my other podcast. So I started a podcast so that I could talk about this stuff to somebody like I still have a lot of nerdy friends and we still have those conversations, but by and large, like I wanted to have like expanded conversations,

[00:05:21] [SPEAKER_01]: I wanted people who were really charged up about the topics and one of the things that I definitely would have done differently now that I know more is I would have reached out to other creators sooner.

[00:05:35] [SPEAKER_01]: Because I've my first, let's see, three, four years in podcasting.

[00:05:43] [SPEAKER_01]: I did not, I really did not interact with other creators and then I got on a show with Rob's buddy, Rod and a friend of theirs, Alison Sheridan and then Alison and I became friends and then Rod and I.

[00:05:57] [SPEAKER_01]: He's been on my show a couple times and I've had like from that interaction, my creator community expanded exponentially.

[00:06:08] [SPEAKER_01]: And then Rob and I were on a podcast together and I reached out to him and I was like, I know you're passionate about this, I'm passionate about like talking about creator stuff too.

[00:06:16] [SPEAKER_01]: What do you think about doing a podcast? And I think the first our first meeting was meant for an hour and I think we talked for like three hours.

[00:06:23] [SPEAKER_01]: Like this is like whatever Robin I have a meeting, whatever we schedule it for you got to double it because we never stay on topic and we never we never finish on time.

[00:06:34] [SPEAKER_01]: But it's great like I'm an introverted person but I need to have these external connections and being able to chat with Rob every week with very few exceptions Rob and I've talked every week for the last year.

[00:06:48] [SPEAKER_01]: And it about just stuff and stuff that we care about. It's it's a lot of fun and it's really expanded my world.

[00:06:56] [SPEAKER_02]: Yeah, it's interesting because what you're saying is exactly what I try to create but on social and it is that it's the blue helmet community.

[00:07:09] [SPEAKER_02]: It's you know the people that I interact with every day and I interact with them every single day.

[00:07:18] [SPEAKER_02]: And while I don't have a newsletter or email, that's where the DMs come in.

[00:07:24] [SPEAKER_02]: I mean I'm having conversations every single day in that community and those conversations sometimes start in the comments and move to the DMs or start in the DMs and move to the comments.

[00:07:34] [SPEAKER_02]: I mean there's so much interacting and exactly what you were saying Rob, when people start having conversations within the post.

[00:07:45] [SPEAKER_02]: I'm like yes this is it this is what I was hoping for this was the interaction this was the support this was the fun that I wanted to build because.

[00:07:57] [SPEAKER_02]: But fire service can feel really lonely to be honest and especially when you move into the office and you're on a 40 hour and you're not in the station the way you used to be in people view you differently.

[00:08:11] [SPEAKER_02]: It's it can be very isolating so to feel like you can build that community even with strangers.

[00:08:19] [SPEAKER_02]: It's really nice and that's a simple way of saying it, but it just is nice.

[00:08:25] [SPEAKER_00]: Yeah it really is and like I said I wish I would start doing that day one because it was like.

[00:08:33] [SPEAKER_00]: I probably was a good six seven years in and I don't want to say that I didn't care and I definitely was making connection but I just never thought about.

[00:08:42] [SPEAKER_00]: I'm in front of this microphone multiple times a week just dumping information out there and I give the people who are listening to it no way.

[00:08:53] [SPEAKER_00]: To get back at me.

[00:08:54] [SPEAKER_00]: I turned comments off on on on on on on on on blog post and stuff like that for you know for things and it's just no way so.

[00:09:03] [SPEAKER_00]: I literally would have people who would do investigation and try to figure out oh I think this is his email let me send this here and see if you respond back.

[00:09:12] [SPEAKER_00]: And it was years before somebody finally said it's like do.

[00:09:15] [SPEAKER_00]: Why don't you give your audience the opportunity to be a community instead of just an audience and there really is a difference there there definitely is a difference between you know people who have come together in of organizing themselves around content you've created or people who just consume it like.

[00:09:32] [SPEAKER_00]: I go to see concerts for people who I like to listen to their music but I'm not necessarily their community I'm not buying t shirts and you know signing up to the membership communities and all that kind of stuff is just like you know Janet Jackson comes by I want to go see Janet Jackson because I like Janet Jackson.

[00:09:48] [SPEAKER_00]: That's an audience but there are some who they want to go to the backstage pass and they want to get t shirts and they want to make sure that they own the news list to know every time the Janet is coming to a city near them that they are aware so they can get those tickets that's community and there's power in that.

[00:10:05] [SPEAKER_02]: Sure well think it's the difference between talking at somebody and talking with somebody.

[00:10:10] [SPEAKER_02]: You're absolutely right in the beginning you were talking at them not in a condescending way but in I want to share all this and let me.

[00:10:19] [SPEAKER_02]: Let me get it out to you because it's important to me so it'll be important to you but then when you realize hey we want to tell you what's important to us and then we want to have a conversation now you're talking together and that's that community and that's why I think all of us hope for.

[00:10:36] [SPEAKER_02]: I'm none of us want to talk at one another and nobody wants to be talked at two we all want to engage this is this is about connecting it's.

[00:10:45] [SPEAKER_02]: Sounds so cheesy but that's my that's my tagline connection matters I mean that's really what this is about in the bio in my Instagram it's.

[00:10:54] [SPEAKER_02]: I'm passionate about building community through social media and that really came about because I had a post about mental health in the fire service and somebody DMed the.

[00:11:07] [SPEAKER_02]: I was going to tell you that it's a very important thing to do with the account this is when it was the fire department account and said I was going to kill myself and I saw this.

[00:11:13] [SPEAKER_02]: And I didn't that's really be a bridge version but.

[00:11:17] [SPEAKER_02]: That moment changed everything for me and how I viewed it I knew.

[00:11:22] [SPEAKER_02]: That's that's what this really is this is about that connection it's about the people and it's about the community and not everybody's going to be saved by a post.

[00:11:35] [SPEAKER_02]: But they might be touched and they might be moved like you said rod and they're a rob they're believing in something else right there they're light bulb went off because of something that you said and.

[00:11:48] [SPEAKER_02]: I feel good.

[00:11:49] [SPEAKER_00]: It really does and in your case if you if you just get the one person to keep them from making a tragic trash decision.

[00:11:59] [SPEAKER_00]: You don't you yeah.

[00:12:01] [SPEAKER_01]: Like you post something let's just say it's on mental health and there's there's a piece in there that you didn't put much thought into right not say they don't put thought into the post but you say something.

[00:12:14] [SPEAKER_01]: And because this is happened on my show every now and again after a bad call on my other show all actually say hey what your kids around water we just recently have six year old ground what your kids around water like it's cool enough.

[00:12:27] [SPEAKER_01]: That doesn't mean that we leave the gates open to the pool.

[00:12:32] [SPEAKER_01]: Make sure whoever's watching your kids is is.

[00:12:36] [SPEAKER_01]: Pay attention to them and that's what happened in this case they just didn't pay attention.

[00:12:41] [SPEAKER_01]: That all says something like that or change your smoke detectors or something and I'll inevitably get a story around that topic whether it was somebody related to the person who's.

[00:12:52] [SPEAKER_01]: Email me or it's specific to them and.

[00:12:58] [SPEAKER_01]: It doesn't like listen I don't feel good when somebody dies but it does make me feel like I've got a deeper connection with my audience they feel comfortable sharing that.

[00:13:07] [SPEAKER_02]: You know, such a gift when they trust you yeah it's a gosh it means everything it means everything when people trust you enough to divulge things that are hurting them or that have impacted them and that they're likely struggling with.

[00:13:27] [SPEAKER_02]: That's such an amazing bond that you've built with them that they're willing to do that and be vulnerable with you it is.

[00:13:35] [SPEAKER_01]: One of the one of my longtime listeners may say well I won't say that I don't want to divulge for there but one of my longtime listeners they just randomly emailed me and said hey I just want to let you know I'm getting to force and I'm going through all these things and.

[00:13:49] [SPEAKER_01]: I mean, like we had it was probably five maybe seven interactions back and forth but he was clearly like sitting in that pain and he needed to talk to somebody and he lives on the other side of the world.

[00:14:06] [SPEAKER_01]: And he felt enough trust in me to just be like hey he I mean there was other things in there in his email.

[00:14:14] [SPEAKER_01]: But obviously the the divorce thing was weighing on his mind and that's what we ended up talking about and it like I don't have good answers for that I've gone through the the peer support training to talk with our firefighters I still don't know I still don't know what to say you're not supposed to say how you doing but I say it every student every time.

[00:14:36] [SPEAKER_01]: How we do and we get we don't okay you guys want ice cream like what you know it's like an awkward intro but you you have to I think for us in the fire service you have to have those connections before you you make that.

[00:14:52] [SPEAKER_01]: You can pretty much start however you want as long as you have those connections but if you don't then you got to maybe start a little more subtle but with with this guy was like I have no idea how to.

[00:15:02] [SPEAKER_01]: Based this conversation on something so I just subtly asked questions and let him tell me what he wanted to tell me but it really.

[00:15:11] [SPEAKER_01]: Like again it doesn't feel good but in a way it is that's that's a deep connection and I like this person a lot and we do email quite a bit back and forth.

[00:15:22] [SPEAKER_01]: Yeah it's a good thing.

[00:15:25] [SPEAKER_02]: It is I think intention is so important and when people feel that you have a positive intention regardless of your.

[00:15:34] [SPEAKER_02]: Missteps right by saying hey how we do and if you want to call it a misstep they know it's because you genuinely care and that that goes a long way but.

[00:15:46] [SPEAKER_02]: To your point so often it's just listen it's not about what what you say it's not about your answers.

[00:15:56] [SPEAKER_02]: It's about listening letting them relieve whatever's weighing them down and having a place to put it and you're that place.

[00:16:05] [SPEAKER_02]: You're letting them have a safe space to put down what they've been carrying for a little while you know so.

[00:16:12] [SPEAKER_02]: It's amazing that he did that with you and you were able to be there for him that means a lot.

[00:16:17] [SPEAKER_01]: It meant a lot to me and now I didn't say this to him because it won't be weird because I don't know him that well you know but it did that and I've had other things maybe not quite as serious as that but other things that people have emailed me and I was just like this is.

[00:16:33] [SPEAKER_02]: This is a good I'm glad they're reaching out to somebody for sure yeah I had a guy the other day tag me in a post.

[00:16:42] [SPEAKER_02]: Never miss a sunrise or something that I do a lot in the stories and that stems from a friend who was diagnosed with cancer.

[00:16:51] [SPEAKER_02]: I reached out to him and said hey can I sit with you in your wife have been through this with some friends and I know your wife is going to need somebody that's been through it because she needs to be strong for you but she needs someone to lean on to.

[00:17:05] [SPEAKER_02]: And they were gracious enough to welcome me into their house and let me get close to them and get to know them and so on the day that he had his surgery I sat with her at the hospital once he was in recovery we went for a walk.

[00:17:18] [SPEAKER_02]: She and I and I could feel like she took a deep breath and it was about dusk and she said you know before he went in he told me if something happens to me I don't want you to ever miss a sunrise.

[00:17:32] [SPEAKER_02]: And we just cried of course and so when I post those in the morning I tag her and a guy tagged me the other day with his sunrise and then he DM me and said you know my dad passed away last night.

[00:17:49] [SPEAKER_02]: And that was the sunrise what a wonderful thing to trust me with you know.

[00:17:57] [SPEAKER_00]: Community.

[00:18:00] [SPEAKER_00]: It's not just people listening to you it's not just people reading what you're right it's like me it's like you probably have tens of thousands or hundreds of thousands of friends people who are looking to you want a fairly regular basis to say something is going to make them smile or put a sparkler in your eye.

[00:18:18] [SPEAKER_00]: And and you you figure that out so I want to I do want to change gears just just a little bit.

[00:18:31] [SPEAKER_00]: There are I would imagine that there are quite a few folks who listen to the body and I every week in the guests that we bring on who are interested in doing these things that we do body and I being pinecasters and youtubers and stuff like that you being a social media person.

[00:18:46] [SPEAKER_00]: What would you give as advice the someone who is maybe looking to do something in this space in this creator space.

[00:18:56] [SPEAKER_00]: That's more so than just it's just a hobby to where it's just going in there and just posting but they actually want to maybe make a business make a side hustle out of it what advice do have for someone who is maybe just getting started or who's gotten started and wants to kind of move into that next level.

[00:19:13] [SPEAKER_02]: Well, I'm still trying to move into the next level so I don't know but.

[00:19:19] [SPEAKER_02]: The advice that I have is know your why know why you're doing this.

[00:19:25] [SPEAKER_02]: Understand who your community is that you're trying to reach really knowing those demographics are important because if you're trying to reach a 65 plus audience and you're on Instagram.

[00:19:39] [SPEAKER_02]: You're on the wrong platform right so.

[00:19:43] [SPEAKER_02]: I'm having a general understanding of the platforms that you're trying to engage on as in reference to the demographic that you're trying to reach and then holding that why really true to you and to your content and.

[00:19:59] [SPEAKER_02]: Staying true to yourself because there's there's going to be hate so if you don't love your content and you get hate it's going to be the biggest deterrent you have to be able to.

[00:20:13] [SPEAKER_02]: Really love your content and stand behind it when you're ready to be controversial and when you're ready to make a difference because anytime you're ready to do that you're going to make waves.

[00:20:22] [SPEAKER_01]: So that that leads into another really good question or I've been I did a whole podcast about this is dealing with the negativity. How do you deal with it.

[00:20:30] [SPEAKER_02]: In different ways depends.

[00:20:35] [SPEAKER_02]: Sometimes I give my very favorite response to hate which is thank you for your insight or.

[00:20:42] [SPEAKER_02]: I appreciate you engaging those are my favorite hate responses.

[00:20:50] [SPEAKER_02]: Sometimes very rare occasions I will make a post about it because it is that.

[00:20:59] [SPEAKER_02]: Deeply impactful for not just me, but for the community had a recent comment on a post.

[00:21:07] [SPEAKER_02]: That was very hateful really angry a lot towards little girl toward women in the fire service in general and simultaneously I had.

[00:21:18] [SPEAKER_02]: Dad reached out to me that said my daughter loves your content would you consider reaching out or posting something and tagging her and talking to her.

[00:21:29] [SPEAKER_02]: And it was like if I ignore this hate that's happening and this anger and then I post to this little girl it feels really disingenuous to to all of that so.

[00:21:41] [SPEAKER_02]: I put a post up that just said.

[00:21:46] [SPEAKER_02]: Your words have an impact and God forbid some little girl decides she's not good enough to be a firefighter because of something that you said or you implied and she went a different way.

[00:22:00] [SPEAKER_02]: That would be tragic because firefighting is such an incredible gift of a career and if you did that to her.

[00:22:11] [SPEAKER_02]: That would be awful and what if you did that to your own daughter right so sometimes I try to use my voice to combat the hate and sometimes it's good just to be quiet.

[00:22:26] [SPEAKER_01]: Do you think being in the fire service for 20 plus years is thickened your skin because there's no way like you will make the smallest mistake at a fire and somebody will roast you for it afterwards there is we're we're awful to each other with love.

[00:22:40] [SPEAKER_02]: It's great to salt right yes thickened my skin absolutely my mom has told me I'm dead inside and then I have no empathy.

[00:22:47] [SPEAKER_02]: My wife says the same thing yeah and it's probably true the fact is I've been thinking about this recently you know the this idea of we did the detachment that we have and that we have to dissociate on calls we just we do first survival there's no way that we don't all have some dissociation.

[00:23:06] [SPEAKER_02]: We have to you cannot do this career for 20 25 years and be affected by all of these people right so thick skin for sure not as much on fires.

[00:23:21] [SPEAKER_02]: As the day to day because I'm a mess I fall down I walk into walls I do silly things you scare me I'm going to fall down pass out punch you in the face like there you just don't know so.

[00:23:37] [SPEAKER_02]: Yeah I had a girl some thick skin because I was going to do some stupid stuff in front of these guys because you live with them.

[00:23:45] [SPEAKER_02]: So I'm bound to do silly silly things that they're going to make fun of me for and some of it sticks with you and some of it you just let roll off your back.

[00:23:53] [SPEAKER_01]: Yeah that's true you know I if I could tell myself a little bit we had this monster first alarm fire it was hot it was like two weeks ago is hot and it was as a hoarder house where you're hitting it from the outside.

[00:24:07] [SPEAKER_01]: We're like the we're the part of the first alarm package so we were like pretty far back into it and it was still going.

[00:24:15] [SPEAKER_01]: And walking around this house there's like this big hole next to the patio so I'm like well I obviously don't want to step in as big hole we've been flowing a bunch of water.

[00:24:23] [SPEAKER_01]: So I'm going to step on this this patio which has decorative pieces on it which is weird anyway is concrete patio and then they put these decorative pieces on so I'm going to step on the decorative piece.

[00:24:34] [SPEAKER_01]: And there's a bunch of different crews there from a bunch of different departments and it's in the back of the house and there's just a ridiculous amount of people in the back of the house I step on this decorative piece.

[00:24:44] [SPEAKER_01]: And it gives away because you know you're you're I'm my body weight plus a hundred pounds and gear it gives way and I'm moved up to captain and so I'm supposed to have some sort of authority.

[00:24:56] [SPEAKER_01]: I'm just having a moment.

[00:24:58] [SPEAKER_01]: Yeah and it it just kind of collapses underneath me and I slowly like slowly fell into this hole and it probably it felt like it took five minutes and I could see as I'm falling I got my mask on I got my helmet on you know you limited view but I swear I could see every single person's eyes at that moment as I just like a feather falling from the sky fall into this hole and come out covered in mud.

[00:25:26] [SPEAKER_01]: Like it was I was like this sucks.

[00:25:29] [SPEAKER_02]: You're like I hope the PIO is getting a video this right now.

[00:25:34] [SPEAKER_01]: Yeah, I was like where's it where's the drone where's the drone?

[00:25:38] [SPEAKER_02]: I had similar in front of a house fire and you know you're walking the hose out for anyone that doesn't know you have to walk all the water out of the hose before we put it back on the truck.

[00:25:49] [SPEAKER_02]: But I had to drain the nozzle first and I don't know why I was like I will water this mud slash grass versus opening the nozzle on the sidewalk and the engineer and my other firefighter watching me do this and I open it up thinking there's no pressure in it and it sprays the mud all over me.

[00:26:14] [SPEAKER_02]: I mean, similar to probably what you look like getting out of that hole but just mud everywhere and I look and they're done.

[00:26:22] [SPEAKER_02]: I mean they're literally on the ground laughing so hard they can't believe it.

[00:26:26] [SPEAKER_02]: Like how stupid are you and I was like very stupid.

[00:26:29] [SPEAKER_02]: It's how I'm very stupid can you wash me off please now like we just do it.

[00:26:35] [SPEAKER_02]: It's just it's human we're human and we make silly decisions in the moment but thank God there's someone there to witness it so they can I'm right forever.

[00:26:47] [SPEAKER_01]: Yeah, you got to own it you just don't it you love it on it.

[00:26:51] [SPEAKER_01]: So I think we're about up on our time actually I honestly I feel like I could go for another hour easily but if you had like parting words for anybody getting into this about all the things we've discussed and maybe some of the things we have.

[00:27:05] [SPEAKER_01]: I'm just going to discuss what are those parting words. I think this is one of my favorite interviews so far so.

[00:27:11] [SPEAKER_02]: parting words just don't quit it's going to be hard you may not have that community right away if this is really what you want.

[00:27:21] [SPEAKER_02]: You've got to stick with it it's about the the long game not the short game and viral success actually isn't necessarily what you're going for it's community to Rob's point so if you have a hundred engaged followers that are enjoying every day.

[00:27:39] [SPEAKER_02]: You've built a community of a hundred people if you have a hundred thousand people and ten people are engaging every day that's not really what the goal is.

[00:27:51] [SPEAKER_00]: That's right. I've got a lot of people who are listening to me it's like that's like a comedy club being filled up every time you record.

[00:28:04] [SPEAKER_00]: And I often will send a picture of what 500 people sitting in the stadium looks like because people don't realize how many people 500 people are.

[00:28:15] [SPEAKER_00]: So if you're if you're putting content out that's not getting a hundred thousand or ten thousand or even a thousand if you're sending something out to get three hundred and seventy four people when you send something out that see it and actually interacting and do something with it.

[00:28:28] [SPEAKER_00]: You literally are selling out a common a mid-sized comedy club when you do that. I love that. What's a great analogy.

[00:28:37] [SPEAKER_01]: I think that's the best way to end it so actually thank you very much for coming on and sharing your experiences with us absolutely thanks for having me.

[00:28:48] [SPEAKER_00]: I'm with both of you. I love all of our interviews this one is sticking off to me right now but I'm probably because we're in it, but no this is this is this is very good.

[00:28:57] [SPEAKER_00]: It's the first time that I think that we've been asked questions to answer on our show which is which is an interesting note of that saying that's different.

[00:29:06] [SPEAKER_00]: It wasn't necessarily ready for that but hopefully I didn't stumble over myself.

[00:29:11] [SPEAKER_02]: You didn't.

[00:29:14] [SPEAKER_02]: Yeah, thank you. I think we're building a community and I'm curious about you and that's what you were saying Rob before you know you're curious about people you're curious about what they think and feel and what they want to know and I am too and that's what this is about you know,

[00:29:35] [SPEAKER_02]: I don't know what creators. I didn't build that community. It was like, I immediately reached out to my PIO friends and made PIO friends and was like help me because I don't know and then when I was really pushing the envelope, I'm sending stuff to them like, is this too far?

[00:29:52] [SPEAKER_02]: What do you think? My gang had trouble for this one is it worth trying and then just begging for forgiveness right?

[00:30:00] [SPEAKER_02]: And that's so big. That's so big because there's very few people in this space while it feels like there's a million people in this space. There's very few people that this is their passion and this is what they do and it matters to them and connecting with those people for guidance is so it's so good. So thank you for letting me ask you questions and thank you for letting me be curious about you.

[00:30:26] [SPEAKER_00]: Ashley before we let you go, can you give us 20 30 seconds on how folks can get at you over at Blue Home at Media to you know in your own words just tell people what Blue Home at Media is and why they should come check you out if they're interested in your services.

[00:30:43] [SPEAKER_02]: Sure, so I have a website Blue Home at me and it's BlueHome at.com sorry.

[00:30:51] [SPEAKER_02]: The I always forget is a Blue Home at.com or Blue Home at Media.com because when was 29,000 dollars and when was 29,99.

[00:31:01] [SPEAKER_02]: So I was like, I will take the 29,99 please also the reason that Blue Home at is Blue with no e was the e was too expensive so I had to drop it.

[00:31:13] [SPEAKER_02]: But certainly check it out on Instagram or on TikTok that's where you'll find the content and then check out the website and you can always email me at BlueHome at Media at gmail.com.

[00:31:27] [SPEAKER_01]: Thanks. Thank you very much. Thank you.